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Digital Marketing Coordinator
- Danbury, Connecticut, United States
- Danbury, Connecticut, United States
Über
Full Time Main Office, Danbury, CT, US
2 days ago Requisition ID: 1025
The Digital Marketing Coordinator
position is responsible for executing and managing online marketing strategies to enhance the Banks online presence and drive traffic.
Key Responsibilities Website Administration
Assist with website maintenance for the Bank
Research emerging trends regarding web content and user experience (UX)
Work with Website Agency to ensure we are compliant with the Americans with Disabilities (ADA) and the Web Content Accessibility Guidelines (WCAG) as required
Work collaboratively with each business line to develop and maintain content in support of their goals
Communicate and coordinate structural changes with the Website Agency
Digital Presence
Assist in increasing visibility for the Banks brand, culture, and products and services through the website, search engine optimization, social media presence and media buys
Utilize social media management platforms to schedule the delivery of relevant and timely content across multiple channels and devices
Assist with the creation of digital / social content to include video, images, and other content as needed
Assist departments and business lines as needed with online banking, mobile apps, chat features and other digital products and services
Email Marketing
Execute and maintain email marketing campaigns including building, scheduling, and deploying messages
Manage Opt-out lists
CRM / MCIF Administration
Assist with the management and maintenance of the Banks Customer Relationship Management (CRM) / and Marketing Customer Information File (MCIF) system
Reporting
Track performance of email campaigns by preparing quarterly reporting on key performance indicators (KPIs) including open rate, click rate, conversion rate and opt-outs
Assist with reporting on marketing metrics such as campaign performance, marketing projects & requests, and other key performance indicators as needed
Assist the Digital Marketing Analyst with other forms of reporting and tracking as needed
Events
Support the planning and execution of community events, bank events, sponsorships, and other outreach efforts
Relationship Management
Build and maintain relationships with vendors, customers, and internal teams
Assist with daily work and operations of the MarketingDepartment to include coordinating events, taking pictures and videos, and launching campaigns
Provide backup for Marketing teammates as needed
Educational and Experience Requirements
Associate's degree in business, marketing or in a relevant field; or an equivalent amount of training
Relevant experience in marketing, preferably in a related industry
Strong writing and content creation skills
Physical Demands and Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Sprachkenntnisse
- English
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