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Director, Brand Analytics and Agentic Enablement - RemoteUnitedHealthcare • Minnetonka, Minnesota, United States
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Director, Brand Analytics and Agentic Enablement - Remote

UnitedHealthcare
  • US
    Minnetonka, Minnesota, United States
  • US
    Minnetonka, Minnesota, United States
Jetzt Bewerben

Über

Improve the lives of others while Caring. Connecting. Growing together.
Job Description – Director, Brand Analytics and Agentic Enablement (Remote) – 2351932
At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start
Caring. Connecting. Growing together
The Director, Brand Analytics, & Agentic Enablement within E&I Marketing Ops is a strategic leadership role responsible for advancing the organization’s ability to understand, interpret, and act on the core drivers of brand perception and marketing effectiveness extending across the E&I Marketing portfolio.
This role sits at the intersection of marketing strategy, marketing investment optimization, and advanced analytics.
You’ll enjoy the flexibility to work remotely from anywhere within the U.S. For hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities
Identifying and operationalizing market drivers of brand perception within the healthcare payer landscape, including competitive positioning, affordability dynamics, regulatory influences, and member experience signals
Supporting internal Marketing Mix Modeling (MMM) strategy, interpretation, and activation, in partnership with internal business leadership & external analytics vendors
Translating MMM outputs into actionable business recommendations that influence media investment, brand strategy, and growth decisions
Challenging, validating, and enhancing vendor delivered models by incorporating internal data, market context, and business expertise
Quantifying the impact of brand health, perception shifts, and halo effects on downstream lead generation, acquisition, engagement, and conversion outcomes
Accelerating time to insight and time to decision‑making through scalable analytics frameworks, automation, and agentic solutions
This role will serve as an operational authority on MMM driven decision making; ensuring that model outputs are fully integrated into planning processes, budget allocation, and performance optimization across marketing channels.
In addition, this role will look for opportunities to design and implement AI‑enabled and/or Agentic‑Analytics‑driven workflows & solutions that could enable:
Faster access to and interpretation of MMM outputs
Identification of emerging market signals and brand drivers
Scalable / Automated insight generation and reuse across marketing use cases
Continuous optimization loops that connect brand performance to media investment decisions
Agentic operational optimization, including both performative (time) and effort (cost) optimization
This leader will manage a team of MMM specialists including business analysts / data scientists, and analytics / visualization engineers, and will partner closely with marketing, finance, product, senior leadership to ensure that marketing investments are sound and fully optimized based on measurable, incremental impact.
The role is accountable for driving improved Marketing ROI, increasing the transparency of value capture, and strengthening brand performance in a complex, highly regulated healthcare environment.
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications
8+ years of experience in Marketing analytics, Marketing operations, or related advanced analytics domains; with at least 5 years in a team leadership role
Tangible expertise in Marketing Mix Modeling (MMM), attribution, and incrementality, including interpreting dynamic model outputs and translating trends and insights into business decisions
Proven ability to partner with external analytics vendors, challenging assumptions, and enhancing model outputs with internal context and data
Strong understanding of brand health measurements and perception analytics, including how brand level dynamics can influence downstream funnel performance
Experience analyzing market drivers in healthcare or similarly complex, regulated industries, including regulatory dynamics, competitive actions, pricing, affordability, consumer perception, and consumer behavior
Demonstrated ability to accelerate time to insight and decision making, including building scalable analytics workflows and automation
Demonstrated success embedding analytics into marketing and financial decision‑making processes
Demonstrated success influencing senior stakeholder decision‑making
Strong communication skills, with the ability to translate complex analytics into clear, actionable executive narratives
Preferred Qualifications Advanced degree (or experiential equivalent) in Statistics, Finance, Economics / Econometrics, Computational Neuroscience, or related “quantitative” domain
Experience integrating MMM outputs directly into media planning, budget allocation, and optimization cycles
Experience identifying and/or quantifying brand halo effects and cross‑channel interactions
Familiarity with healthcare specific data sets including claims, NPS (or related experience measurement frameworks), risk adjustment, health economics, etc.
Experience designing or implementing AI driven and/or agentic analytics solutions, including workflow orchestration, insight automation, or decision support solutions
Experience building agent‑based or reusable analytics components, including model libraries, insight automation frameworks, etc.
Experience operating within modern data platforms, frameworks, and toolkits (e.g. CoPilot, Claude Code, LangChain / LangGraph, Python, Databricks, Snowflake, SQL, or equivalent)
Exposure to governance frameworks supporting cost versus value tracking, model validation, and auditability
All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far‑reaching choice of benefits and incentives. The salary for this role will range from $134,600 to $230,800 annually based on full‑time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone—of every race, gender, sexuality, age, location and income—deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug‑free workplace. Candidates are required to pass a drug test before beginning employment.
UnitedHealth Group is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need special assistance or accommodation for any part of the application process, please call 1-866-566-8715 to be connected to Recruitment Services. Recruitment Services hours of operation are 7 a.m. to 7 p.m. CT, Monday through Friday.
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  • Minnetonka, Minnesota, United States

Sprachkenntnisse

  • English
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