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Associate Director, Strategy (Social & Content Strategy)
- New York, New York, United States
- New York, New York, United States
Über
Responsibilities
Develop pre-brief discovery insights to inform campaign briefs, creator selection, and content strategy
Interrogate briefs, ensuring brand objectives are properly translated for marketing touchpoints
Drive cohesive strategic direction across content development, serving as a filter for initial content review and approval
Provide input into paid amplification content prioritization, tactics, and optimization across PESO channels
Analyze campaign performance, distill learnings, and apply insights across the brand portfolio to improve future activations
Curate and present social trends & culture insight recommendations aligned with brand marketing priorities
Manage project timelines and cross-functional collaboration to ensure on-pace execution across creator campaigns
Qualifications Required Qualifications
4-6 years of experience in social media strategy, influencer/creator marketing, integrated digital marketing or custom content/strategy
Bachelor’s degree
Demonstrated expertise working across PESO channels with a strong understanding of paid social, creator ecosystems, and content amplification
Experience managing cross-functional workstreams involving internal teams, agency partners, and external vendors
Strong analytical skills with the ability to translate campaign performance data into actionable strategic recommendations
Preferred Qualifications
Agency experience
Proficiency with social platforms, social listening, analytics, and creator management platforms
Familiarity with AI-powered insight tools and trend analysis methodologies
Excellent written and verbal communication skills with the ability to present strategic recommendations to senior stakeholders
Track record of successfully managing end-to-end workstreams with measurable business impact
Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/17/2026.
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Sprachkenntnisse
- English
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