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Über
Our SelectLeaders client is a vertically integrated real estate investment and operating firm focused exclusively on the student housing sector. With a portfolio spanning major university markets nationwide, the firm specializes in acquiring, repositioning, and managing core-plus and value-add communities, combining institutional-level investment analysis with hands-on operational execution. Known for its entrepreneurial culture and deep expertise, the company offers a dynamic environment for professionals looking to grow within one of commercial real estate's fastest-moving asset classes.
They are seeking a corporate marketing manager to lead and execute marketing initiatives across a growing student housing portfolio. This is a highly visible growth role responsible for driving leasing performance, strengthening community engagement, and elevating the firm's corporate brand presence.
The ideal candidate thrives in a collaborative environment, understands the unique dynamics of student housing, and is energized by creating campaigns that connect with student populations and drive measurable results.
Responsibilities:
- Develop and execute strategic marketing plans and annual budgets for each community within the portfolio
- Manage all property-level social media platforms, including content creation, scheduling, and audience engagement
- Oversee digital advertising campaigns across Meta, Google, and emerging platforms, including performance tracking and reporting
- Execute email and text marketing campaigns aligned with critical leasing milestones
- Monitor and manage online reputation across platforms such as Google and ApartmentRatings
- Coordinate resident events and engagement initiatives that support retention and renewals
- Build partnerships with local businesses, campus organizations, and student influencers
- Maintain and optimize property websites to ensure accurate, engaging, and conversion-focused content
- Train and mentor onsite marketing and leasing teams across the portfolio
- Manage the corporate website, social media presence, and investor-facing marketing materials
Qualifications:
- Bachelor's degree in marketing, communications, or related field
- Minimum of 3 years of marketing experience, preferably within student housing or multifamily real estate
- Strong understanding of Meta Ads Manager, Google Ads, Canva, and social media scheduling platforms
- Working knowledge of Internet Listing Services (ILS) platforms such as Apartments.com, CollegeStudentApartments, and related multifamily/student housing marketing channels
- Proficiency in Microsoft Office Suite
- Exceptional communication, organizational, and project management skills
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Willingness to travel to properties during peak leasing and turn periods
- Team-oriented mindset with a proactive, hands-on approach
Benefits:
- Health, dental, and vision insurance
- 10 days PTO/vacation during the first year, increasing in 2-day increments annually up to a maximum of 15 days
- Paid major federal holidays
Sprachkenntnisse
- English
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