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CopywriterL'Occitane En Provence • New York, New York, United States
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Copywriter

L'Occitane En Provence
  • US
    New York, New York, United States
  • US
    New York, New York, United States
Jetzt Bewerben

Über

Born of a simple gesture in 1976 , L’Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth. With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature. Our culture is built through everyday moments, how we behave, make decisions and show up for each other. With
Trust
as our foundation,
Curiosity
as our compass,
Excellence
as our standard, we create lasting
Impact
for the people around us and our planet.
Job Summary As the Copywriter, you will define and lead L’Occitane product and marketing copy across platforms in the US and CANADA. The main responsibilities include but are not limited to writing product copy and writing copy for creative materials (email, direct mail, social media, POS, packaging) to create a highly engaged North American customer. This highly creative and detail-oriented position requires strong operational and communication skills to work closely with many different teams internally.
Job Responsibilities
Brand Voice & Copy Creation:
Solidify brand voice and tone, and ensure all copy is unified within the brand voice guidelines
Write copy that brings products and L’Occitane brand to life for all channels, including social media, e‑mail, website, in‑store, editorial, training, and other on- and offline formats
Collaborate with product, campaign, social, digital and CRM teams across platforms for tight brand positioning and consistent voice
Strategize with omni‑channel marketing, digital marketing, CRM, visual and retail teams to ensure copy meets needs of and is adaptable to all customer touchpoints
Collaborate with global marketing at pre‑launch stage to influence packaging copy
Plan and execute a calendar of local copy development to deliver product copy, long and short taglines and communication strategy for all new launches.
Regulatory Review:
Collaborate with local regulatory team to ensure copy is within local legal parameters
Liaise with Product Launch team and Regulatory to anticipate regulatory concerns and request information from the lab as needed to ensure compelling copy can be approved
Competitive Insights:
Research and share with content stakeholders latest beauty industry copy innovation, cultural trends and linguistic styles
All other duties or projects as assigned
Key Performance Indicators (KPIs)
Customer engagement with content (emails, direct mail, POS, social media, etc.)
Cohesive copy messaging across all channels
Requirements Education
Bachelor’s degree required
Experience & Skills
5+ years of experience in product copywriting role, beauty or retail industry preferred
Love of writing in all forms and across channels/formats, and can adapt tone and style while still ensuring a cohesive brand voice
Passion for retail and customer experience
Deep understanding of written storytelling strategy
Understanding of how to translate company business goals into copy marketing priorities
Strong organizational skills and track record of entrepreneurial projects and improvements in previous positions
Strong project management, attention to detail, and a no-task-too-small mentality
Ability to work well within a team and cross-functionally with exceptional written and verbal communication skills
Ability to manage several projects simultaneously, with limited supervision and under tight timeframes
Intimate knowledge of industry writing trends
Must be proficient in MS Word, MS Excel and PowerPoint
What We Offer
Comprehensive benefits package
Annual discretionary corporate incentive bonus
Competitive paid parental leave
Generous employee discount to use on all your favorite L’Occitane en Provence product
The compensation for this role ranges from $75,000 - $85,000. Exact compensation will vary based on factors including but not limited to, experience, skills and geographic location. In addition to annual salary, this position is eligible for participation in a highly competitive bonus program. L'Occitane en Provence offers a competitive compensation package and a comprehensive benefits package. L’Occitane en Provence is an equal opportunities employer. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive-minded individuals who embody our core behaviors — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability. We welcome applications from people of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability statuses, and all other dimensions of diversity. Employment may be subject to verification of references and background check investigation.
If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every single listed qualification.
All Applicants:
United States Applicants Only:
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  • New York, New York, United States

Sprachkenntnisse

  • English
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