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Digital Marketing Manager
- Shawnee, Kansas, United States
- Shawnee, Kansas, United States
Über
You will manage paid search and shopping programs, strengthen SEO and generative search visibility, improve website conversion performance, and help build lead generation content and email campaigns that move prospects through the funnel. You will partner closely with Sales, Product Management, and our creative team to align messaging and campaigns to key growth areas, and you will provide day-to-day direction, coaching, and quality review for team members supporting our digital programs, and coordinate with outside partners as needed.
What you will own:
Digital acquisition strategy across SEO, SEM, GEO, paid search, and shopping programs
Day-to-day performance management, testing, and optimization to improve CAC and ROAS
Keyword strategy, on-page optimization, and link building to grow organic visibility and AI-driven search presence
Lead generation campaign planning, including email campaigns and gated content offers such as white papers, guides, webinars, and product-focused resources
Performance reporting and insights that guide channel decisions and budget allocation, plus team workflow ownership, including prioritization, timelines, and quality standards for digital campaign execution
Cross-functional alignment with Sales and Product Management on campaign priorities, messaging, and growth targets
Key responsibilities:
Manage and optimize digital marketing programs across SEO, SEM, GEO, and paid search, including Google Ads and Google Shopping, aligned to the overall marketing strategy
Own keyword research, audience targeting, landing page direction, and testing plans to improve conversion performance and lead quality
Monitor, test, and iterate campaigns to improve CAC, ROAS, and revenue contribution
Lead on page SEO and GEO improvements, content optimization recommendations, and link building efforts to steadily grow organic and AI-driven search presence
Plan and execute lead generation campaigns that include email blasts and nurture-style sequences, aligned to segment and customer needs
Partner with Sales and Product Management to align campaign messaging with priority segments, product focus areas, and growth initiatives
Collaborate closely with the creative team to write clear briefs, guide creative direction, and iterate on ad creatives and content assets based on performance
Support digital content development for lead generation, including gated assets like white papers, application guides, reports, webinars, landing pages, and downloadable tools
Use GA4 and related analytics to track performance, diagnose issues, and surface opportunities
Build targeted campaign segments using the company's sales & marketing database and pipeline tracker
Track, analyze, and report on channel performance, sharing clear insights and recommendations with the marketing lead
Support expansion into new channels over time, which may include additional email programs, experiential marketing, conferences, and other opportunities
Stay current on platform updates, algorithm changes, and emerging digital trends, bringing relevant opportunities and test ideas forward
Lead digital execution through functional leadership, coordinating contributors across creative, content, and channel owners to deliver measurable results
What success looks like:
Improved lead quality and conversion rates from paid search and shopping programs
Increased efficiency in CAC and stronger ROAS
Consistent growth in organic and AI-driven search visibility through SEO and GEO efforts
Lead generation campaigns supported by strong email performance and compelling gated content offers
Clear reporting that links marketing performance to business outcomes and helps guide decisions
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or related field
5 to 7 years of digital marketing experience with hands‑on ownership of performance programs
Proficient in SEO and paid search, including Google Ads and Google Shopping, with a track record of improving campaign performance
Experience in planning and executing email campaigns and lead generation programs, including content offers and landing pages
Strong understanding of keyword research, on-page optimization, and link-building best practices
Strong analytical skills and working knowledge of GA4, reporting, and performance analysis
Experience improving website performance through conversion-focused testing and optimization
Comfortable working without a traditional CRM or marketing automation platform, and able to build practical workflows using a sales database and pipeline tracker
Strong communication skills with the ability to write clear briefs and present results to stakeholders
Demonstrated ability to manage multiple contributors and vendors, maintain quality standards, and drive accountability
Nice to have:
E-commerce performance experience
Experience in B2B distribution, manufacturing, or technical product environments
Familiarity with GEO and optimization for generative search visibility
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Sprachkenntnisse
- English
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