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Content SpecialistNor Cal Pipeline Services • Dallas, Texas, United States
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Content Specialist

Nor Cal Pipeline Services
  • US
    Dallas, Texas, United States
  • US
    Dallas, Texas, United States
Jetzt Bewerben

Über

About Legacy Utility Group
Legacy Utility Group is a family of specialized infrastructure service companies, including Nor-Cal Pipeline Services, ECS, JVAC, and Guardian Traffic Solutions. We serve municipalities, contractors, and private clients with critical underground utility, excavation, and traffic control services across multiple states.
We're also an employee-owned company (ESOP), which means our people don't just work here, they have a stake in what we're building. That ownership mindset shows up in the quality of our work, how we support each other, and how we serve our customers.
At Legacy Utility Group, we lead with Integrity, we Think Big about safety, growth, and innovation, and we win through Teamwork. Our work happens in the field: solving complex challenges, protecting communities, and delivering essential infrastructure. But like most companies in our industry, we haven't always told that story well.
That's where you come in.
Role Overview
We are hiring a Content Specialist to join our Marketing team and act as an internal storyteller across all Legacy brands.
This role is best described as a "field-to-brand translator." You will work closely with operations teams, subject matter experts (SMEs), and leadership to capture real work happening in the field and turn it into clear, engaging content that builds trust, authority, and brand recognition.
While this role collaborates heavily with field and operations teams, it sits within the Marketing department and follows the CMO's content strategy. This is a hands-on execution role with the opportunity to shape and influence content strategy over time.
This is not an influencer role; you are not expected to be the face of the brand. Instead, you will spotlight our crews, elevate our experts, and bring our work to life through content. You will have a front-row seat to real-world infrastructure work and the opportunity to shape how an entire industry tells its story.
Essential Duties & Responsibilities
What You'll Do
Content Creation & Distribution
Develop and publish 3-5 social media posts per week across multiple platforms (LinkedIn, Instagram, etc.) Create supporting graphics, short-form videos, and visual content (Canva, Adobe, CapCut, etc.) Ensure all content aligns with each brand's voice, tone, and visual standards Field Content Curation Proactively collect photos, videos, and updates from field teams across multiple regions Build relationships with project managers, superintendents, and crews to source content Follow up consistently with field teams to capture content-this role requires persistence and proactive communication Translate field activity into simple, engaging stories for external audiences Thought Leadership Program Conduct weekly interviews with internal SMEs Ghostwrite LinkedIn posts, articles, and insights on behalf of leadership and technical experts Identify and develop repeatable content themes that position Legacy brands as industry authorities Internal Communications & Storytelling Support internal storytelling that celebrates crews, projects, and company wins Help communicate key updates, milestones, and initiatives across the organization Reinforce company culture through consistent, authentic content Brand Stewardship & Collaboration Ensure all content aligns with established brand standards and messaging Work directly with the CMO to execute and refine content strategy Provide recommendations based on performance, feedback, and field insights What Success Looks Like Consistent, high-quality, audience-focused content across all brands Increased visibility and recognition of field crews and project work Strong engagement from both internal SMEs and field teams, and external audiences (followers, impressions, interactions) Turn field updates into timely content while projects are still active and relevant Content that supports recruiting, sales, and brand awareness efforts A growing library of authentic, field-driven content Qualification Requirements
Experience 1-5 years in marketing, communications, or content creation Experience in construction, infrastructure, or industrial industries is a plus-but not required Required Skills
Core Skills Strong writing and storytelling ability (clear, concise, engaging) Ability to translate technical work into simple, engaging language Experience creating social media content (B2B preferred, construction a plus) Basic graphic design and video editing skills (Canva, Adobe, CapCut, etc.) Comfortable interviewing and extracting insights from technical professionals Ability to visit job sites occasionally and work in outdoor environments as needed Soft Skills Curious and proactive; comfortable reaching out to field teams and leadership Organized and able to manage multiple brands and content streams Strong communication and relationship-building skills Able to operate in a fast-paced, operations-driven environment Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to handle or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee frequently is required to sit, stand, and walk. The employee is occasionally required to climb, or balance, and stoop, kneel crouch, or crawl.
The employee occasionally is required to lift and/or move up to 25 pounds and to walk up to ½ mile daily. Specific vision abilities in this job include close vision and distance vision.
Work Environment
Application Requirements
To be considered, applicants must submit: Resume Links to relevant work samples (social posts, videos, writing, campaigns, etc.) Interview Process (Includes Practical Exercise)
Final candidates will be asked to complete a short exercise.
Given a sample job site photo and a few project details, create: • 1 LinkedIn post • 1 Instagram caption • 1 short-form video concept
This helps us understand how you think, write, and translate field work into content.
Why This Role Matters
Most companies in our industry struggle to tell their story.
You will play a key role in changing that by helping us: Celebrate the people behind the work and reinforce our ownership culture Build trust with customers and partners Strengthen our brand across multiple markets Growth Opportunity
This role has a clear path to grow into: Senior Content Strategist Brand Manager Marketing Lead within Legacy
Note: Legacy Utility Group is a drug-smoke and alcohol- free workplace. Drug testing is a requirement for employment.
Legacy Utility Group is an Equal Opportunity Employer.
  • Dallas, Texas, United States

Sprachkenntnisse

  • English
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