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Digital Content Creator
- Plano, Texas, United States
- Plano, Texas, United States
Über
We are seeking a talented and creative Digital Content Creator to join the Ferrari Dallas team. In this role, you will produce high-quality visual and written content that enhances the dealership's online presence and aligns with the Ferrari brand. You will create compelling photo and video content, manage social media storytelling, and work closely with the marketing and sales teams to drive engagement and brand awareness.
Responsibilities
Plan, shoot, and edit photo and video content for use on social media, YouTube, website, email campaigns, and more
Develop creative concepts that highlight vehicles, events, lifestyle, behind-the-scenes, and customer experiences
Maintain a consistent brand voice and visual style in all content, aligned with Ferrari's global standards
Write engaging captions, headlines, and social media copy
Manage and grow dealership social media accounts (Instagram, TikTok, Facebook, YouTube, etc.)
Capture and edit content for new vehicle arrivals, deliveries, service moments, and dealership events
Coordinate with sales and service teams to schedule shoots and gather content needs
Monitor content performance and make recommendations to improve engagement and reach
Stay up to date with digital trends, automotive media, and Ferrari brand campaigns
Maintain organized digital asset libraries
Shoot available inventory and upload for editing prior to posting to the website
Shoot and record Ferrari Dallas events for social media as well as for the marketing team
Shoot and record client deliveries and upload to shared files for record keeping
Benefits
Comprehensive Benefits Package (Medical, Dental, Vision)
401(k) Plan with Company match
Paid Time Off (Vacation, Sick, Holidays)
Career growth within a luxury automotive group representing iconic global brands
Requirements
2+ years of experience in content creation, videography, photography, or digital marketing
Strong portfolio showcasing video and photo work — ideally with luxury, automotive, or lifestyle brands
Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, etc.) or similar editing tools
Skilled in camera operation, lighting, audio, and post-production
Deep understanding of social media platforms and content best practices
Ability to balance creative vision with brand consistency and strategic goals
Strong time management skills and ability to meet deadlines
Highly professional demeanor when interacting with clients, customers, and staff
Valid driver’s license and ability to work around high-value vehicles with care and attention
Salary: $19.00-$23.00/hr DOE
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Sprachkenntnisse
- English
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