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Manager, Content
- New York, New York, United States
- New York, New York, United States
Über
The role requires a person who is passionate about media, content, creative, production, and the details that go into taking a program concept from ideation to implementation.
Responsibilities
Strategic Entertainment Marketing: From Concept to Execution
Develop targeted marketing programs to deliver clients’ goals and objectives which includes: responding to client requests for proposals, providing idea generation, recommending appropriate marketing programs, partners and media outlets, securing client approval, negotiating deals, and formulating appropriate budgets and timelines
Interface with the marketplace to build partnerships and relationships with key content developers, publishers, and vendors
Oversee a team, providing guidance and support to foster growth and creative thinking
Trend-spotting & Creative Thinking
Identify consumer trends and think originally about client’s industry in conjunction with client’s brands
Understand consumer trends relevant to specific brand categories (e.g. food trends)
Maintain knowledge of industry news and developments, conduct brainstorms for a variety of brand teams, and apply entertainment solutions to marketing needs
Team Player
Work in a fast-paced environment with a diverse group of individuals, client accounts, vendors/partners and liaise between buying, planning, and the creative community
Guide programs through legal process and ensure all deliverables meet agency and client legal requirements
Oversee a variety of projects simultaneously and be a supportive player on other teams’ projects
Develop ownership of an assigned client category; understand brand goals, create a development plan and provide updates to manager, clients, and peers
Supervise producers in delivery of status reports, timelines, budgets, meeting summaries, and case studies
Qualifications
Minimum of 3+ years of digital, activation, and production experience within an advertising agency, production company, promotional agency, network or digital company; established contacts/relationships within said marketing communities is ideal
Excellent communication skills (written and verbal)
Proven experience writing presentations, creative briefs, summaries of industry news and/or POVs
Strong editing and proofreading skills
Superb presentation abilities
Awareness of consumer trends and insights
Knowledge of overall brand positioning
Superior organizational skills, ability to lead cross-functional teams, and oversee execution of numerous projects simultaneously
Exposure to working with creative teams and senior management
Strong client relationship skills and ability to strategically think from a client’s perspective
Ability to think conceptually and to translate those concepts into actionable plans to drive clients’ businesses forward
Entrepreneurial approach to finding and securing new opportunities
Proven experience in construction of marketing programs and exposure to contract negotiations (for marketing programs)
Additional information Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $81,225.00 - USD $129,987.00/Annually.
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Sprachkenntnisse
- English
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