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Regional Sales Manager
- Los Angeles, California, United States
- Los Angeles, California, United States
Über
Role Description The Regional Sales Manager - West Region is responsible for leading regional growth through strategic account management, new business development, and best-in-class execution at the point of sale. This role combines commercial strategy, field execution, and team leadership to maximize sell-in and sell-out performance.
You will lead a team of Market Sales Leaders, manage key accounts, and ensure strong distribution, inventory health, and trade investment ROI.
Key Responsibilities
Drive regional sales growth by managing key accounts, opening new channels, and expanding distribution
Ensure best-in-class in-store execution through strong field leadership and clear execution plans
Lead, coach, and develop high-performing sales teams with a focus on results and accountability
Manage and optimize trade marketing investment to maximize ROI and sell-out
Oversee forecasting, inventory health, and CRM data accuracy
Collaborate cross-functionally with Finance, Marketing, Supply Chain, and HR to deliver business results
KPIs
Sales performance vs. budget (sell-in & sell-out)
In-store execution excellence
Trade spend efficiency and ROI
Forecast accuracy
Inventory health across customers and distributors
Team performance and retention
Required skills and qualifications
8+ years of experience in CPG sales
Strong background managing key accounts and regional operations and delivering trade marketing and commercial strategies
Experience in forecasting and data-driven decision making
Proven success leading field sales teams
Master’s degree is a plus
Fully bilingual English / Spanish
Tools: Excel, PowerPoint, CRM systems (e.g., Repsly)
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Sprachkenntnisse
- English
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