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MarTech & Web Analytics Specialist iGamingGNB Partnership • England, United Kingdom
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MarTech & Web Analytics Specialist iGaming

GNB Partnership
  • GB
    England, United Kingdom
  • GB
    England, United Kingdom
Jetzt Bewerben

Über

Our client is seeking a detail-oriented
MarTech & Web Analytics Specialist
with strong hands-on experience in
Google Tag Manager, Google Analytics, consent management, conversion tracking, event tracking, and digital measurement . This hybrid London-based role sits at the intersection of marketing, analytics, and engineering, ensuring accurate, scalable, and compliant tracking across web, mobile, landing pages, campaigns, and international markets. About the Role
Our client, a leading organisation within the
iGaming and online entertainment industry
, is looking for a
MarTech & Web Analytics Specialist
to join their growing marketing team. This role is ideal for a technically minded marketing professional with strong experience in
web analytics, tag management, digital tracking, Google Tag Manager, Google Analytics, consent management platforms, and campaign measurement
. The successful candidate will be responsible for managing and maintaining digital marketing tracking across web and mobile properties, ensuring data accuracy, supporting marketing performance measurement, and helping teams make informed decisions through reliable tracking implementation. Reporting into the Senior Marketing Analyst, you will act as a key liaison between marketing, analytics, product, engineering, and external technical teams. You will help ensure tracking requirements are clearly understood, correctly implemented, thoroughly tested, and accurately validated. This is a hands-on role suited to someone who is proactive, detail-oriented, technically confident, and comfortable working across both technical and non-technical teams. ?Key Responsibilities Tracking and Tag Management As the
MarTech & Web Analytics Specialist
, you will be responsible for: Owning and managing
Google Tag Manager
across active brands, countries, and markets
Managing and maintaining the companys
Consent Management Platform
Managing and maintaining
Google Analytics
properties across web and app environments
Implementing and maintaining
conversion tracking, event tracking, marketing pixels, and third-party tags
Ensuring accurate tracking and measurement reliability across platforms such as
Google Ads, Floodlights, Meta Pixel, AppsFlyer
, SDKs, and app campaigns
Ensuring tracking implementations remain compliant with
GDPR, consent management requirements, and evolving privacy standards
Maintaining a structured, scalable, and reliable data layer
Monitoring tracking performance and proactively identifying issues or inconsistencies
Tracking Maintenance and Troubleshooting
You will also be responsible for: Acting as the main point of contact for tracking-related issues
Investigating and resolving discrepancies in conversion data
Debugging tracking across landing pages, multi-step funnels, and cross-domain journeys
Supporting and maintaining server-side tracking implementations, including
S2S, CAPI, and Reporting APIs
Performing regular audits of GTM containers, tags, triggers, variables, and data consistency across multiple platforms
Reducing reliance on external engineering teams by independently resolving tracking issues where possible
Front-End Development Support
This role will also support campaign and landing page delivery by: Building, updating, and maintaining marketing landing pages through CMS platforms
Supporting landing pages for channels such as
PPC, Paid Social, and performance marketing
Implementing tracking requirements directly into front-end code where required
Ensuring pages are responsive, performant, and technically sound
Supporting rapid deployment of campaign-related updates without unnecessary delays
Cross-Team Collaboration
You will work closely with internal and external teams, including: Performance marketing teams
Business analytics teams
Product and engineering teams
External technical teams
Marketing stakeholders
Key collaboration responsibilities include: Acting as a bridge between marketing and technical teams
Translating business requirements into clear technical specifications
Validating and QA testing implementations delivered by external teams
Challenging and verifying technical implementation where required
Supporting teams with clear communication around tracking, tagging, and analytics requirements
Documentation and Best Practice
You will support scalability and consistency by: Maintaining documentation for GTM structure, tagging frameworks, and tracking setups across multiple markets
Establishing and enforcing best practices for tracking implementation
Supporting consistency across all web properties
Maintaining documentation to support audit readiness, quality control, and future scalability
?What We Are Looking For The successful candidate will have: Strong hands-on experience with
Google Tag Manager
Experience working with
Consent Management Platforms
Experience building and maintaining
Google Analytics
A solid understanding of
event tracking, conversion tracking, and data layer structures
Experience debugging tracking issues across web and mobile environments
Experience working with marketing and analytics teams
The ability to independently troubleshoot and resolve technical issues
Familiarity with
cross-domain tracking
Exposure to app tracking concepts such as
Firebase
or similar platforms
Experience in performance-driven industries such as
gaming, betting, ecommerce, or digital marketing
Strong attention to detail and a highly organised approach
A proactive, solution-focused mindset
Strong ownership, accountability, and the ability to challenge implementation when needed
Confidence working across both technical and non-technical teams
? Advantageous Skills The following would be considered an advantage: Front-end development skills in
HTML, CSS, and JavaScript
Creative or design capabilities
Experience supporting landing page development
Experience with server-side tracking,
CAPI, S2S, or Reporting APIs
Experience working in the
iGaming, betting, online casino, or ecommerce
sector
Experience managing tracking across multiple countries, markets, or brands
Experience with app tracking, SDKs, AppsFlyer, Firebase, or similar platforms
? Personal Attributes The ideal candidate will be: Detail-oriented, diligent, and highly organised
Motivated, curious, and eager to learn
Comfortable working in an international and multi-market environment
Confident communicating with, challenging, and influencing stakeholders
Proactive and solution-focused
Accountable, reliable, and able to take ownership of key tracking responsibilities
Comfortable working across technical and non-technical teams
Able to validate, question, and improve tracking implementations where needed
? Whats on Offer The successful candidate will benefit from: 24 days of annual leave, with additional days awarded after 3 years of service
Hybrid working model
3 days in the office and 2 days working from home
Competitive salary plus annual bonus, eligible after completing probation
Private healthcare and life insurance upon successful completion of probation
Participation in the company pension scheme
Exciting company activities, including monthly lunches, corporate gatherings, and other team events
Opportunity to advance professionally within one of the worlds largest iGaming organisations
A fast-paced, collaborative, international working environment
TPBN1_UKTJ
  • England, United Kingdom

Sprachkenntnisse

  • English
Hinweis für Nutzer

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