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Digital Marketing Analyst/ Senior Digital Marketing Analyst
- Richmond, Virginia, United States
- Richmond, Virginia, United States
Über
Collect and analyze data across digital marketing channels, including website analytics, email campaigns, and pay-per-click (PPC) advertising. Monitor key performance indicators (KPIs) and deliver weekly/monthly performance reports to stakeholders (e.g., traffic, conversion rate, CPA/ROAS, and engagement). Identify opportunities to improve conversion rates, user experience, and the online customer journey by analyzing data and user behavior. Partner with the Digital Content team to analyze website performance, keyword rankings, and organic traffic to improve organic growth. Build dashboards and reports (e.g., Looker Studio or Power BI) and refresh them on an agreed cadence to communicate performance and insights to stakeholders. Collaborate with marketing, design, content, and development teams to implement data-driven strategies and deliver shared goals. Execute paid digital advertising and partner with the business to optimize targeting, conversions, and overall campaign performance (e.g., ROAS, CPA, and lead quality). Identify project risks and implement mitigation plans to keep work on track.
Work Experience
Minimum of 3 years hands on data analytics or digital marketing experience
Skill Sets
Advanced analytical and technical skills with the ability to translate data into actionable insights Deep knowledge of Google Analytics (GA4). Experience with BigQuery, SQL, and JavaScript Proficient in Google Tag Manager and conversion tracking Proficient with Excel and data visualization tools such as Looker Studio or Power BI Proven track record in managing successful Google Ads and LinkedIn Ads campaigns Solid understanding of website analytics, SEO and AEO principles Excellent communication skills Ability to work independently and as part of a team while managing multiple projects and deadlines Up-to-date knowledge of industry trends, digital marketing best practices, and emerging technologies Familiarity with CCPA and GDPR laws; experience with OneTrust is a plus Familiarity with marketing technology such as marketing automation platforms, brand portals, and digital asset management platforms
Education
Bachelor's degree in Digital Marketing, Data Science, Mathematics, Statistics, or a related field.
Certification
Certification in Google Analytics and Google Ads, or comparable hands-on experience Other data visualization or marketing technology-related certifications preferred
Job level and title offered to the successful candidate will be commensurate with experience, specialized skills relevant to the role, and possession of the outlined preferred qualifications. Markel reserves the right to propose an alternative career level based on these factors. US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future. Markel Group (NYSE MKL) a fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world. We're all about people | We win together | We strive for better We enjoy the everyday | We think further What's in it for you:
We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees' needs at all stages of life.
All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.
We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.
Are you ready to play your part? Choose 'Apply Now' to fill out our short application, so that we can find out more about you. Caution: Employment scams Markel is aware of employment-related scams where scammers will impersonate recruiters by sending fake job offers to those actively seeking employment in order to steal personal information. Frequently, the scammer will reach out to individuals who have posted their resume online. These "job offers" include convincing offer letters and frequently ask for confidential personal information. Therefore, for your safety, please note that:
All legitimate job postings with Markel will be posted on Markel Careers. No other URL should be trusted for job postings.
All legitimate communications with Markel recruiters will come from Markel.com email addresses.
We would also ask that you please report any job employment scams related to Markel to rarecruiting@markel.com. Markel is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of any protected characteristic. This includes race; color; sex; religion; creed; national origin or place of birth; ancestry; age; disability; affectional or sexual orientation; gender expression or identity; genetic information, sickle cell trait, or atypical hereditary cellular or blood trait; refusal to submit to genetic tests or make genetic test results available; medical condition; citizenship status; pregnancy, childbirth, or related medical conditions; marital status, civil union status, domestic partnership status, familial status, or family responsibilities; military or veteran status, including unfavorable discharge from military service; personal appearance, height, or weight; matriculation or political affiliation; expunged juvenile records; arrest and court records where prohibited by applicable law; status as a victim of domestic or sexual violence; public assistance status; order of protection status; status as a smoker or nonsmoker; membership or activity in local commissions; the use or nonuse of lawful products off employer premises during non-work hours; declining to attend meetings or participate in communications about religious or political matters; or any other classification protected by applicable law. Should you require any accommodation through the application process, please send an e-mail to the rarecruiting@markel.com. No agencies please.
Sprachkenntnisse
- English
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