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Vice President, AnalyticsZenith • United States
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Vice President, Analytics

Zenith
  • US
    United States
  • US
    United States
Jetzt Bewerben

Über

Overview We don’t all look the same, and we don’t expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.
We look for prior experience in media analytics, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Directors are often the face of our brand.
Responsibilities Role Objectives:
Vice Presidents will work very closely with their team of Managers to help them stay on track with the day-to-day deliverables of their respective accounts. They also contribute crucial intellectual capital to their teams by coaching and mentoring in designing campaign measurement plans based on clients’ business needs, and using data to tell great stories.
A VP will also formulate a vision for their accounts, and proliferate that vision throughout their team. As such, a VP is a mentor, manager, project manager, and thought leader, all at the same time. This position reports into the SVP, Analytics.
Qualifications
B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
10+ years of experience working in an Analytics capacity
5+ years in a managerial and client facing experience
Agency experience highly preferred
Knowledge of Digital Media, Marketing/Advertising industries required including CTV, Programmatic and biddable media
Experience working with relational databases, SQL
Experience growing and cultivating Analytics talent
Experience working with real-time metrics to influence campaign performance including building frameworks and working with biddable media teams
Experience working with client analytics & biddable teams
Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to executive level clients
Ability to develop frameworks for steering complex analytics projects
Strong analytical thinker with an abundance of intellectual curiosity
Extensive experience with Ad Servers such as CM360, and website analytics tools such as Google Analytics or Adobe Analytics
Experience with other digital media and analytics tools, Measurement Vendors, BI Software, Relational Databases and Adverity
Experience with third party research partners such as GfK, Nielsen and comScore
Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
Be able to identify opportunities to productize analytic solutions and sell into internal and external clients
Experience managing and coordinating efforts across various teams/offices
Experience working with Engineering and Product teams
Expertise in managing and querying relational databases
Knowledge of cloud computing environments: AWS, Azure, GCP
Expertise in ad verification tools such as Doublverify
Expertise in using or analyzing data from DMPs and DSPs including Yahoo DSP (highly preferred)
Expertise in two or more of the following advanced analytics methods: descriptive statistics, predictive statistical methods and machine learning, multi-touch attribution modeling, MMM, cross-device measurement
Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $168,150.00 - $222,000.00 annually.
EEO Statement All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
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  • United States

Sprachkenntnisse

  • English
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