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Digital Marketing Manager
Delaware North
- Buffalo, New York, United States
- Buffalo, New York, United States
Über
In this role, you will lead the delivery and optimization of digital experiences, with a strong focus on digital production, website development, and platform integration. You’ll work across marketing, IT, and creative teams to ensure websites and digital assets are built, launched, and continuously enhanced to support performance goals and drive revenue.
We’re looking for someone who thrives in a fast-paced, hands‑on environment, bringing structure to complex digital projects while ensuring seamless execution across systems, tools, and channels.
If you’re passionate about building and optimizing digital experiences, and want a role where collaboration, technical expertise, and results are valued, we encourage you to apply.
Pay Minimum – Anticipated Maximum Base Salary: $79,900 - $107,800 / year
In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role‑based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.
What we offer At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:
Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts
What will you do?
Support the implementation and maintenance of Google Analytics
Collaborate with the Data and Analytics team to leverage data to drive successful business decisions and digital experiences for stakeholders
Ensure the effectiveness and productivity of digital marketing efforts, including web, email marketing, social media, and digital content
Verify that all content is on‑brand, consistent, and optimized for search and social promotion
Identify new and effective ways to distribute content and ensure maximum return on investment
Monitor trends in web and social media and incorporate them to increase user engagement and content effectiveness
Analyze online statistics and website analytics, and use this data to maximize digital efforts
More about you
Bachelor’s degree required with experience directing digital marketing from a strategy and oversight level
Broad overall marketing experience at the consumer level with strong comprehension and knowledge of systems and tools, including content management systems, databases, email marketing platforms, website development, e‑commerce systems, and digital asset management systems
Experience with graphic design elements, video development and production, and digital content development, with familiarity with Adobe Creative Cloud, Figma, or digital asset management tools
Strong HTML/CSS skills with experience troubleshooting formatting and rendering issues
Experience with Tableau or Google Data Studio for dashboard design, with the ability to technically optimize for on‑site performance
Experience with QA practices, email, and web testing tools
Understanding of UTM tracking, data flows, segmentation, and analytics fundamentals
Experience with SQL, AMPscript, or scripting logic for dynamic content
Familiarity with Adobe Creative Cloud, Figma, or digital asset management tools, and experience with A/B testing methodologies
Experience with Web and e‑commerce hosting environments and payment gateway integrations
Familiar with compliance requirements, including CAN‑SPAM, GDPR, CCPA, ADA, and PCI, along with fraud detection tools
Shift details M-F
Who we are Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family‑owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.
Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part‑time or full‑time, we’re invested in helping you achieve your career goals.
Together, we’re shaping the future of hospitality — come grow with us!
Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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