Social Media Content CoordinatorSouthwest Women's Oncology Inc • Albuquerque, New Mexico, United States
Social Media Content Coordinator
Southwest Women's Oncology Inc
- Albuquerque, New Mexico, United States
- Albuquerque, New Mexico, United States
Über
What You’ll Own Social Strategy & Content Production Own social media strategy and execution across seven entities — developing channel-specific plans, writing captions, directing short-form video concepts, and scheduling content across Instagram, Facebook, TikTok, YouTube Shorts, and beyond. Coordinate with the content production team on asset capture and bring a video-first mindset to every brand.
Content Calendar & Campaign Alignment Build and manage the cross-entity content calendar aligned to campaigns, events, and launches. Coordinate with the Marketing Operations Manager and Digital Marketing Manager to keep social content integrated with broader campaign strategy.
Community Management & Reputation Own community management across all brand accounts — responding to comments, DMs, and mentions within defined SLAs. Monitor and respond to reviews across Google, Healthgrades, Yelp, Zocdoc, and Facebook using platforms such as Birdeye or Podium. Escalate sensitive interactions appropriately.
Influencer Outreach, Reporting & AI Lead influencer and partner programs for Optimum Human and United to Cure Cancer. Report monthly on reach, engagement, follower growth, and conversions. Use AI tools to accelerate copy, caption drafts, and A/B message testing across brands.
What Success Looks Like First 90 Days
Social audit complete; cross-entity content calendar built and operational.
Community management SLAs established and consistently met.
First 6 Months
Measurable improvements in reach, engagement, and follower growth across priority brands.
Reputation programs and influencer partnerships for Optimum Human and United to Cure Cancer launched.
First Year
Each entity has a distinct, consistent, and growing social presence.
Consistently embodying the Optimum Standard.
Who Thrives Here We want people who bring relentless positivity, a hunger to learn, and the drive to elevate everyone around them. You will likely thrive if:
You take ownership rather than waiting for direction.
You believe details matter.
You enjoy solving problems and seek continuous improvement.
You care deeply about patients and their families.
You value teamwork and accountability equally.
You're coachable, curious, and committed to mastery.
Required What You Bring
3–5 years of social media management experience with ownership of multiple brand accounts.
Strong copywriting skills across distinct brand voices — clinical, wellness, and performance.
Video-first mindset with hands-on experience producing Reels, TikToks, and Shorts.
Proficiency in social scheduling tools (Sprout Social, Later, or similar) and reputation management platforms (Birdeye, Podium, or similar).
Proficiency with AI content tools for copy, ideation, and A/B message testing.
Preferred
Healthcare or multi-brand marketing experience.
Influencer and brand partnership management experience.
Our Culture We act with courage and embrace accountability. We serve with precision and hold ourselves to impeccable standards—then raise them. We reject mediocrity and the comfort of "good enough." We measure success not only by outcomes, but by the integrity, excellence, and humanity we bring to every interaction.
Way Better. Extraordinary by Design. If you crave mastery, meaning, and measurable impact—welcome home.
Compensation & Benefits
Competitive salary
Health benefits
401(k)
Paid time off
Professional development and continuing education support
Opportunity to grow within the Optimum Platform
This is a full-time, on-site position at our Albuquerque, New Mexico office.
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Sprachkenntnisse
- English
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