Sales Manager
Artforms
- Brunswick, Georgia, United States
- Brunswick, Georgia, United States
Über
About the Company Artforms is a leading designer and producer of screen-printed garments and other merchandise sold wholesale to retail locations around the country, including its own stores, Cool As A Moose. Cool As A Moose provides its retail customers with the absolute best service and merchandise in a fun, upbeat and professional atmosphere.
Position Overview The Director of Sales is a newly created role responsible for building the management infrastructure and accountability systems needed to deliver the company’s annual revenue goals. This person inherits a team with strong top performers and significant untapped potential in the outside rep network, and will be expected to close the gap between the two. They work closely with the Head of Sales on strategy and client escalations, and with production leadership to ensure fulfillment supports sales commitments.
Key Responsibilities Team Leadership & Performance Management
Own the performance of the full sales organization: 3 internal reps and 13+ outside reps
Establish a structured rep accountability cadence — weekly or biweekly check-ins, monthly scorecards, quarterly reviews
Identify underperforming outside reps, build improvement plans, and make personnel decisions (including termination and replacement) where needed
Coach and develop the Head of Sales on management effectiveness; serve as a resource without undermining his authority with the internal team
Recruit and onboard replacement or additional outside reps as needed to cover gaps in the territory network
Develop and own the annual sales plan: territory assignments, rep quotas, account strategies, and revenue forecasts by segment
Build and maintain a simple but reliable pipeline and forecasting process — the company currently lacks visibility into forward-looking sales activity
Identify high-potential accounts or geographies in the outside rep network that are underserved
Identify and develop geographies that can reduce the seasonality effect on the company’s operations
Present monthly sales performance to ownership with variance analysis and action plans
Cross-Functional Collaboration
Establish a formal communication protocol with production to flag large or complex incoming orders ahead of time
Work with ownership on pricing strategy for key account renewals and new business
Coordinate with the internal team on customer service escalations from the outside rep network
Systems & Process
Evaluate and implement a CRM or sales tracking tool appropriate for the team’s size and workflow
Standardize rep reporting: activity metrics, pipeline stages, account health scores
Build onboarding documentation for new outside reps to reduce ramp time
Qualifications Required
10+ years in B2B sales, with at least 3 years in a sales management role
Demonstrated experience managing a geographically distributed team or independent rep network — managing people you can’t see daily is a distinct skill
Track record of diagnosing and improving underperforming sales teams
Strong analytical skills — comfortable building a simple forecast model, reading a P&L, and presenting data to ownership
Excellent communication and relationship skills; able to earn credibility quickly with experienced reps
Preferred
Background in apparel, promotional products, branded merchandise, or resort/tourism industries
Experience in businesses with mixed sales models (direct internal reps + outside/independent reps)
Familiarity with CRM tools and basic sales operations
Experience working in or with small-to-mid-size businesses where resources are lean and agility matters
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Sprachkenntnisse
- English
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