Social Media CoordinatorVirginia's Community College System • Richmond, Virginia, United States
Social Media Coordinator
Virginia's Community College System
- Richmond, Virginia, United States
- Richmond, Virginia, United States
Über
Working Title: Social Media Coordinator
Role Title: PR & Mktg Spec III
Role Code: 29093-SW
FLSA: Nonexempt
Pay Band: 04
Position Number: 295W5039
Agency: Tidewater Community College
Division: Tidewater Community College (Div)
Work Location: Norfolk - 710
Hiring Range: $21.25 per hour, part time
Emergency/Essential Personnel: No
EEO Category: 6-Administrative Support
Full Time or Part Time: Part Time
Telework options: No (subject to business needs)
Summary
This position will support Institutional Advancement at TCC by growing an engaged online community via official TCC social media, providing relevant content and spurring meaningful dialogue. It aims to champion the paradigm of new and social media as a cost-effective way to build engaged communities, raise visibility, and amplify TCC culture, news, and stories. The role supports existing students and attracts/recruits prospective students.
Functional Responsibilities
Ensure timely and accurate responses to questions posed directly and indirectly on social media.
Create engaging and conversational responses to comments using the appropriate college voice.
Monitor social media for mentions of TCC and respond appropriately.
Share relevant posts, comments, and conversations with TCC entities (e.g., Deans, Security, Provosts).
Create and post compelling content that highlights TCC culture, news, and stories; address issues relevant to TCC audiences; inform students about events and deadlines.
Develop weekly content plans in collaboration with Campus Communications Officers, Marketing, and other TCC entities.
Manage social media for college events and independently plan and execute related projects to maximize TCC’s reach.
Measure and report the impact of social media activities using analytics.
Contribute to the development of the college-wide strategic marketing plan.
Work with the marketing director to execute posts that support strategic marketing initiatives impacting enrollment.
Engage with external entities, including businesses, media, and public officials, to maximize TCC’s reach.
Analyze marketing data and propose strategic recommendations based on observed trends.
Experiment with new and alternative ways to leverage social media.
Ensure consistency of social media messaging across the institution.
Collaborate with TCC entities to standardize and improve their social media practices.
Promote social media as a communication channel.
Manage and maintain TCC’s Social Media Policy and Social Media Best Practices/Guidelines.
Assist campus communicators by writing articles and taking photographs as needed.
Post articles and photos in the content management system as needed.
Special Assignments
May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.
KSA's/Required Qualifications
Ability to write compelling, concise copy that summarizes and promotes TCC’s culture, programs, people and events.
Ability to search TCC resources and the web to discover and amplify TCC news and stories; ability to research TCC stories independently and with Campus Communicators.
High level skill with social media platforms, ability to post attractive, sharable content in accordance with best practices.
Ability to communicate through multiple social media channels on a daily basis (often hourly).
Ability to represent TCC with professionalism and respect.
Skill in spearheading marketing campaigns designed to increase web referrals, engagement, and audience growth.
Ability to recruit, coach and empower TCC departments, organizations, students and staff to amplify TCC’s stories and culture through social media.
Ability to monitor trends in social media tools, applications and best practices and apply analytics to measure traffic and engagement.
Knowledge of English language, grammar, and spelling.
Demonstrated experience using social media to engage with and grow online communities.
Additional Considerations
Prior experience is in Marketing, Journalism, Communications, and/or as a Social Media Coordinator.
Operation of a State Vehicle: No
Supervises Employees: No
Required Travel: N/A
Posting Details
Posting Number: WGE_3251P
Recruitment Type: General Public - G
Number of Vacancies: 1
Position End Date (if temporary):
Job Open Date: 06/24/2026
Job Close Date: 06/29/2026
Open Until Filled: No
Agency Website: TCC.edu
Additional Information
Background Check Statement: The selected candidate’s offer is contingent upon a criminal background investigation, which may include fingerprint checks, local agency checks, employment verification, and education verification. Some positions may require a credit check (relevant to employment). A Commonwealth Statement of Economic Interest may be required.
EEO Statement: The Virginia Community College System (VCCS) provides equal employment opportunities and prohibits discrimination or harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity, or other non-merit factors.
ADA Statement: VCCS provides reasonable accommodations to applicants in need of access to the application, interviewing, and selection processes when requested.
E-Verify Statement: VCCS uses E-Verify to check eligibility to work in the United States. An I-9 form and identity documentation are required.
Quicklink for Posting: https://jobs.vccs.edu/postings/97219
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Sprachkenntnisse
- English
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