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D2C Analytics & Insights Manager
Casio USA
- Jersey City, New Jersey, United States
- Jersey City, New Jersey, United States
Über
About Us Casio shapes experiences that define timeless style, inspire creativity, power bright ideas, and enhance lives. We blend design, technology, and purpose into everything we create. Join a team that cultivates creativity and contribution to make every moment count. We offer the kind of original, useful products that only Casio can.
Overview The D2C Analytics & Insights Lead serves as the central intelligence hub for Casio’s North America D2C business. This role is responsible for transforming data into actionable insights that drive profitable growth, customer understanding, and strategic decision‑making across all product divisions.
This individual will partner across the D2C organization, divisional leadership, and global stakeholders to support performance optimization, forecasting, and consumer‑led innovation.
Key Responsibilities
Own D2C performance analytics and reporting, delivering insights on revenue, conversion, AOV, traffic, customer behavior, and marketing effectiveness
Generate actionable consumer and behavioral insights to inform merchandising, marketing, and divisional strategy
Lead A/B testing and CRO initiatives, establishing a structured test‑and‑learn framework across the D2C ecosystem
Support revenue forecasting and demand planning with data‑driven analysis and scenario modeling
Partner cross‑functionally with Marketing, CRM, Merchandising, Finance, and Divisional teams to drive data‑informed decision making
Improve data infrastructure, reporting consistency, and measurement frameworks to enable scalable analytics capabilities for use by other channel partners
Qualifications
4‑6+ years of experience in eCommerce or D2C analytics
Strong analytical skills with experience in tools such as Google Analytics, Adobe Analytics, Contentsquare, or similar
Experience with A/B testing, CRO, and customer segmentation
Ability to translate complex data into clear business insights
Strong cross‑functional communication and stakeholder management skills
Experience working in multi‑category or global organizations is a plus
Bachelors Degree Required
Location This role is hybrid and requires a minimum of 3 days on‑site in our Jersey City, NJ office.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee is occasionally required to talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus.
Benefits & Compensation
Health Coverage: High‑quality medical, dental, vision, and prescription drug plans
Retirement Savings: 401(k) plan with employer matching contributions
Time Off: Generous paid time off to relax and recharge
Insurance Options: Life, legal, pet, and supplemental insurance plans
Mental Health Support: Access to virtual and in‑person counseling for individuals and families
Education Support: Tuition reimbursement to invest in your growth
Fitness Benefits: On‑site fitness center (dependent on office location)
Casio America Inc is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law. Casio will consider reasonable accommodation requests as part of the recruiting and hiring process.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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