Local & Digital Marketing Associate

British Swim School is seeking a highly organized, creative, and results-driven Local & Digital Marketing Associate to lead both community-based marketing efforts and digital campaign execution. This role is responsible for building local partnerships, increasing brand visibility, and managing marketing campaigns across email, SMS, website, social media, and paid digital channels. This person will help bridge local relationship-building with modern digital execution by coordinating with internal teams, corporate partners, website vendors, social media partners, and digital advertising partners to ensure campaigns are launched effectively, tracked properly, and optimized for performance. This role builds on the local marketing focus around events, partnerships, and community presence, while expanding ownership of digital campaigns and performance tracking.

Your responsibilities will include:

Local Marketing & Community Partnerships:

Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads

Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources

Represent British Swim School at local events, networking opportunities, community functions, and promotional activities

Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility

Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities

Digital Marketing Campaign Management:

Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media

Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications

Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels

Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time

Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging

Assist with social media planning, content coordination, publishing schedules, and brand consistency

Vendor, Partner & Website Coordination:

Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners

Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers

Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently

Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution

Performance Tracking & Reporting:

Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives

Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI

Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement

Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts

Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets

Qualifications/Requirements:

2+ years of experience in marketing, preferably in a role that includes both local/community marketing and digital marketing execution

Bachelor degree Required

Strong experience managing marketing campaigns across multiple channels

Experience with email marketing, SMS campaigns, website updates, social media coordination, and digital ad support

Strong copywriting and communication skills with the ability to create clear, compelling marketing messages

Ability to manage multiple projects, vendors, deadlines, and campaign timelines at once

Comfortable analyzing performance data and translating results into action

Strong organizational skills and attention to detail

Experience working with outside partners, agencies, or corporate support teams preferred

Passion for community engagement, customer experience, and mission-driven marketing

Passion for water safety, swimming, and community engagement.

Flexible work from home options available.

Compensation: $25.00 - $30.00 per hour

Working at British Swim School is more than just a job; it's a chance to create a lasting impact that could change a child's life.

As part of the British Swim School Team, you play a role in your local community, empowering others and sharing your passion. It's a chance to be part of a fun-loving team of dedicated people who are committed to promoting water safety and a lifelong love of the water.

While we teach swimming to people of all ages and abilities, most of our students are preschool and elementary-aged kids. Our instructors should like working with this age group and be good at making parents feel comfortable. It's helpful if you have experience with children or in a child-focused job, but it's not required if you can show the right attitude. The job comes with specialized training in our advanced and unique British Swim School approach.

Each franchise location is independently owned and operated by a franchisee (franchise owner). Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to British Swim School Corporate.