Social Media Coordinator

Kinship

Chicago, Illinois, United States

Chicago, Illinois, United States

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Über

SOCIAL MEDIA COORDINATOR RESPONSIBILITIES This role requires technical proficiency and a keen interest in social media for restaurants. Must live in Chicago, IL. OVERALL Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes Keep up to date on current trends within the represented industries of the Agency Maintain an understanding of the partner’s brand voice and be able to create authentic stories that drive engagement and ultimately revenue for our partners Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences Similarly, work with colleagues to ensure resonant storytelling practices and copy Develop a keen understanding of measurement and reporting tools Evaluate and recommend social media software and platforms PARTNER RESPONSIBILITIES Serve partners impeccably and look for opportunities to connect with them and to maintain their brand PHOTOGRAPHY & VIDEOGRAPHY Create social media videos (Reels, etc.) from onsite visits and shoots Conduct onsite content visits and photography shoots CONTENT CREATION Direct creative content Execute campaign identities, including the look, feel, voice, message and taglines Attends shoots and style photo and video content Integrate timely trends into creative campaigns Determine the type and style of photo/videography used at shoots Submit shot lists and treatments Develop storylines to be executed visually through photo and video Coordinate shoot details with partner Ensure adherence to brand identity and visual standards per partner Create content Attend partner events and support live social media coverage Develop content creation and direction per social media platform Produce original content calendars Design and produce daily Instagram/Facebook Stories Draft original copy Host partner story gathering sessions and share a recap of notes to inform and produce copy for social media Develop a narrative on social media platforms Curate user-generated content. Ensure content performance and make changes, where necessary Create social media graphics to support social media performance Utilize AI software to support copy and content creation Understand and utilize AI capabilities within social media platforms ENGAGEMENT Support & monitor partner platforms Pay close attention to: Audience growth and acquisition, social influencer and blogger relations opportunities, ad spend, analytics and optimization Create strategies for proactive outreach and engagement Maintain lists of audiences, including relevant businesses, events, etc. Brainstorm and develop a monthly strategy for social media tags and inclusions Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presence Respond to comments/mentions on client posts Respond to posts/mentions/tags on client platforms Respond to direct messages on client platforms Respond to check-ins/location tags on client platforms Respond to hashtags on client platforms Social engagement with earned PR audiences Social engagement with event audiences Social engagement with neighboring business/location audiences Imagine and execute "social moments," including: Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales); Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve customers in decisions); Promotions; and News engine to release info directly to audiences Brainstorm and develop monthly strategy
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Chicago, Illinois, United States

Sprachkenntnisse

English

Hinweis für Nutzer

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