Director, Consumer Performance Marketing

San Francisco, CA; Los Angeles, CA; Seattle, WA; New York, NY; Chicago, IL

DoorDash's Growth Marketing organization drives acquisition, activation, and retention across consumers, dashers, and merchants. As customer expectations evolve and our channels scale, we are building a world-class performance marketing engine that blends advanced media buying, experimentation, data-driven segmentation, and personalized communication.

The Consumer Performance Marketing team owns one of the largest and most sophisticated growth portfolios in the company, deploying a nine-figure annual marketing budget across search, social, affiliate, app, direct mail, programmatic, retail media, and emerging channels to drive efficient growth at scale.

As the Director of Consumer Performance Marketing, you will lead DoorDash's largest performance portfolio, overseeing strategy, execution, optimization, investment allocation, and innovation across all consumer performance marketing channels. You will be responsible for delivering predictable, profitable, and sustainable growth while elevating DoorDash's in-house marketing capabilities.

You will manage a high-performing team spanning channel experts, planners, operators, and analysts, and you will partner deeply with Product, Data Science, Analytics, Finance, MarTech, and Brand to advance our measurement systems, accelerate automation, and drive full-funnel impact.

• Own the consumer performance marketing strategy end-to-end
• Develop and drive the multi-channel strategy to acquire, activate, and retain consumers efficiently across search, social, affiliate, app, direct mail, and emerging channels.
• Lead annual planning, quarterly re-forecasting, investment strategy, and scenario modeling for a nine-figure budget.
• Lead and develop a high-performing organization
• Manage and mentor senior managers and channel leaders, overseeing a team responsible for execution, optimization, and innovation across global consumer channels.
• Build a culture of testing, operational rigor, and continuous improvement.
• Indirectly manage & scale our remote media operations function and drive improvements to process, performance and automation.
• Drive measurable and sustainable business outcomes
• Own core growth KPIs including CAC efficiency, ROAS, LTV/CAC, incrementality, and retention contribution.
• Partner with Analytics, Finance, and Data Science to improve forecasting accuracy, measurement frameworks, and attribution models.
• Advance DoorDash's in-house performance marketing engine through AI & automation
• Partner with MarTech, Data Science, Product, and Engineering to define & execute AI and automation strategy, including automation, bidding tools, creative personalization, budget allocation systems, QA workflows, and performance dashboards.
• Accelerate adoption of experimentation, ML-driven optimizations, and dynamic creative capabilities.
• Deploy automation tools that raise operational efficiency, reduce manual workflows, and speed up experimentation cycles.
• Champion channel innovation and portfolio diversification
• Identify and invest in new platforms, channels, bidding strategies, and audience tactics that unlock incremental growth.
• Evaluate emerging ad tech and partner opportunities to future-proof DoorDash's media mix.
• Work cross-functionally to influence strategy and execution
• Partner closely with Product and Data Science on personalization, audience modeling, experimentation, and landing page performance.
• Collaborate with the senior leadership across marketing & the business to align media investments with company priorities.

• 10+ years of experience in performance marketing, with deep expertise managing large-scale budgets and driving measurable growth across major digital channels.
• 5+ years of leadership experience, including managing managers and scaling multi-disciplinary performance teams of 15+.
• Demonstrated success overseeing large-scale budgets and optimizing for efficiency, incrementality, and long-term value.
• Proven ability to shape strategy, influence executives, and drive transformation in high-growth environments.
• Strong analytical and financial acumen with the ability to partner deeply with data and finance functions.
• Experience building or scaling in-house media and operations capabilities, leveraging technology, automation, and measurement innovation.
• Ability to balance big-picture strategy with operational depthcomfortable diving into channel performance, testing frameworks, and systems architecture.
• Exceptional communication skills and cross-functional partnership capabilities.