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Content Marketing Manager
Viega Holding GmbH & Co. KG
- Broomfield, Colorado, United States
- Broomfield, Colorado, United States
Über
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Content Marketing Manager Job-ID:17311; Location(s):Broomfield CO
Summary The Content Marketing Manager serves as the narrative engine of the business, translating complex technical and portfolio value into clear, compelling, and customer-centric content that drives brand authority, demand generation, and pipeline growth. This role owns the content strategy, editorial calendar, and execution across channels, partnering cross-functionally with sales, product, and marketing teams to deliver persona-driven content that supports the full customer journey.
Details
Translates complex technical and portfolio value into clear, compelling, and customer-centric messaging
Creates and edits content across channels, including blogs, case studies, sales enablement materials, campaigns, and customer communications
Leads development of thought leadership content to position Viega as an industry authority and trusted partner
Owns and manages the content calendar and editorial strategy, aligned to campaigns, segments and business priorities
Partners with segment, product, and sales teams to develop persona-driven content tailored to target audiences and use cases
Supports sales enablement through development of presentations, one-pagers, sell sheets, features and benefits, and case studies that drive pipeline and conversion
Identifies, develops, and executes customer case studies, from story sourcing to final publication
Collaborates with digital and demand generation teams to optimize content for SEO, engagement, and lead generation
Defines and tracks content performance metrics (engagement, conversion, pipeline influence) and continuously optimize based on insights
Maps content to the customer journey, ensuring the right message reaches the right audience at the right time
Integrates Voice of Customer (VOC) insights and field feedback into content to ensure relevance and impact
Builds a content repurposing engine to maximize reach and ROI across channels and campaigns
Ensures content from external sources like external agency partners and freelancers are rooted in quality, consistency, and in alignment with brand standards
Establishes and maintains content governance, standards, and templates to ensure consistency across the organization
Acts as a strategic storyteller and educator, elevating Viega’s value proposition and enabling upstream influence in the market
Works cross-functionally across marketing, sales, training, product and other teams to build consistent and relevant content for different customer personas by focus segments and markets
Required Qualifications
Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint
Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately.
Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment.
Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values.
Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization
Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.
Works effectively in a fast-paced and sometimes uncertain environment, making sound decisions based on best available information
Adept at identifying problems and finding effective solutions – requires critical thinking, creativity and solid facilitation skills.
Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders.
Highly organized to manage multiple tasks, priorities, schedules , and documents effectively.
Takes initiative and proactively addresses needs.
Strong understanding of content strategy, storytelling frameworks, and brand voice development
Experience creating content that supports demand generation and sales enablement, not just brand awareness
Demonstrated ability to develop thought leadership content that builds credibility and industry authority
Familiarity with SEO best practices and digital content optimization
Ability to translate customer insights (VOC), segment needs, and market context into relevant, high-impact content
Strong collaboration skills, with experience working cross-functionally with sales, product, training, and marketing teams
High level of curiosity and learning agility, with a demonstrated desire to deeply understand products, markets, and customers
Strong attention to detail, with a commitment to quality and consistency
Exceptional writing and editing skills, with the ability to simplify complex technical concepts into clear, compelling narratives
Education & Experience
Bachelor’s degree in Marketing, Communications, Journalism, or a related field required
5-7 years’ professional experience in content marketing, communications, and/or storytelling within B2B, industrial, or technical environments required
Prior professional experience leveraging AI and modern content tools to enhance productivity and scalability required
Prior professional experience managing external agencies, freelancers, and/or content contributors required
Prior professional experience using data and analytics to measure content performance and drive continuous improvement required
Previous experience working in industries with technical or engineered products (plumbing, HVAC, construction, manufacturing, etc.) preferred
Equivalent combinations of education and experience may be considered in lieu of these requirements.
Total Rewards Package Compensation
Base: $92,000 to $120,000 USD annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.
Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance.
Wellness Program
Health Savings Account (HSA) with a company contribution
Voluntary Benefits (Life, AD&D, Disability)
401(k) retirement plan with a 7.5% company contribution
Time Off Programs– 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days
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Sprachkenntnisse
- English
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