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Digital Content Producer

1 Bold Step
  • US
    Grand Rapids, Michigan, United States
  • US
    Grand Rapids, Michigan, United States

Über

We’re looking for a Digital Content Producer to join our brand strategy team — a small but mighty collective of creatives (and systems/process geeks) working together to help B2B brands craft fresh, bold, and engaging content. Someone who not only understands what truly makes a good story, but also cares that their copy is helping a client achieve business goals like increased revenue and return on marketing investment. This includes writing, developing, editing, and publishing long‑form and short‑form copy, as well as direct response messaging. You will help lead content strategy and execution for a portfolio of clients across a range of industries at 1 BoldStep.
Beyond writing — the role demands an ability to work with clients to learn about their business, their services, and their audiences. You will also be expected to learn and execute tasks according to the Agile Marketing method. This means you will attend weekly/bi‑weekly planning meetings with clients and work to help keep the editorial plan and content moving.
Reports to: Brand Strategy Director
Hours Full‑Time
Commensurate with experience
Benefits include:
Paid holidays, vacation, and sick time, flexible work hours, casual work environment, Simple IRA match, company bonus structure, health insurance stipend, life insurance benefits, and a downtown Grand Rapids office with free parking.
Passionate – Crazy enough to believe a few words can disrupt an industry.
Agile – You can adapt quickly when a plan changes.
Flexible – Willing to work on a range of creative tactics across a range of media.
Collaborative – You’re a team player.
Accountable – You own your work.
Resourceful – Always looking to be the aspirin, not the headache.
Bold – Ambitious, hungry, and ready to take on a challenge.
Real – Robots are boring.
Responsibilities Include:
Work with your team to develop and execute content strategy for your clients based on their marketing goals.
Translate creative direction and copy points from creative briefs into engaging and effective concepts and campaigns.
Write, edit, and proofread copy for a variety of media including blogs, emails, websites, social media, and ads, with a focus on website copy.
Leverage AI and LLMs such as Claude and ChatGPT to help improve efficiency and quality of work.
Understand business objectives and audience demographics to be able to successfully land the messaging.
Ensure consistency in brand voice and messaging across all digital platforms.
Stay up to date with best practices to maximize engagement and conversion rates.
Create compelling copy for digital advertising campaigns, including social media ads, display ads, and search engine marketing.
Have a basic understanding of SEO and keyword research to optimize content for search engines and improve organic visibility.
Monitor and identify future or complementary/relevant trending topics and leverage those topics in multiple ways and within different mediums on behalf of our clients.
Using 1 Bold Step processes and templates, create and adhere to client marketing plans and budgets.
Hold team members and clients accountable (in a kind and respectful manner) to the project plan.
Want to Join our team? Use This Form To Submit your Application Information. #J-18808-Ljbffr
  • Grand Rapids, Michigan, United States

Sprachkenntnisse

  • English
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