Paid Search CoordinatorData Drive Marketing • Raleigh, North Carolina, United States

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Paid Search Coordinator

Data Drive Marketing

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

Über

Company Description Data Drive Marketing is a digital marketing agency focused on helping organizations make informed decisions using real‑time data. The team leverages in‑house analysts and data‑driven targeting to connect businesses with their online customers at the right time and place. By transforming complex data into clear insights, the agency enables clients to optimize their marketing performance and maximize return on investment. Data Drive Marketing is designed for busy business leaders, allowing data to guide strategic next steps while freeing clients to focus on running their operations. Role Description The Paid Search Coordinator is a full‑time, hybrid role based in Raleigh, NC, with flexibility for partial work from home. This entry‑level role is responsible for planning, executing, and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads. Day‑to‑day tasks include conducting keyword research, building and refining ad groups, writing and testing ad copy, and managing bid strategies and budgets. The coordinator will monitor campaign performance using web analytics tools, prepare regular reports, and make data-driven recommendations to improve results. Collaboration with internal teams and client stakeholders is essential to align paid search efforts with broader marketing goals and ensure clear communication of campaign outcomes. Qualifications Strong analytical skills with the ability to interpret campaign data and identify actionable insights. Experience with keyword research and paid search strategy development. Proficiency in web analytics tools (e.g., Google Analytics) to track performance and conversions. Effective communication skills for presenting findings, collaborating with teams, and interacting with clients. Research skills to understand industry trends, competitor activity, and audience behavior. Familiarity with Google Ads, Microsoft Advertising, or similar platforms; certifications are a plus. Ability to manage multiple campaigns and priorities in a fast‑paced environment with attention to detail. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Comfort working in a hybrid setup in Raleigh, NC, with both in‑office collaboration and remote work.
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Raleigh, North Carolina, United States

Sprachkenntnisse

English

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