VP-Insights & Analytics

We are the country's largest, most innovative cinema advertising platform whose mission is to unite brands with our young, diverse audience through the power of movies and pop culture. Hundreds of millions of moviegoers watch The Noovie Show each year, which airs in movie theaters nationwide prior to the trailers and feature film. NCM offers advertisers incredible reach with unrivaled engagement, making cinema a premium destination for advertisers. We're a dynamic, fast-moving company focused on enhancing the moviegoing experience while developing creative ways for brands to connect with our hard-to-reach audience.

We're committed to diversity, inclusion, and belonging, and strive to create a culture that leans into innovation, collaboration, accountability, honor, and perseverance. We're obsessed with the movies, client solutions, and having fun while we work. If that sounds like a great sequel to your career's story, check us out at NCM.com/careers.

The Vice President, Strategic Insights & Analytics plays a critical role in supporting revenue generation by developing measurement strategies, data-driven narratives, and actionable insights that connect Sales, Marketing, and Research. This role is responsible for shaping and executing cross-platform measurement solutions, ensuring feasibility, and translating results into compelling client-facing storytelling that supports NCMx and broader business objectives.

Essential duties and responsibilities may include, but are not limited to, the following:

Partner with Sales and Clients

Act as a key partner to Sales by developing measurement strategies and insights that align with client KPIs.

Develop Measurement Strategy and Solutions

Design and recommend appropriate measurement approaches, including foot traffic, sales lift, brand lift, attribution, and incremental reach.

Manage Vendor Relationships and Execution

Work closely with third-party partners to ensure proper setup, execution, and delivery of measurement studies.

Support Revenue Growth Through Added Value (AV)

Assess and package measurement solutions as Added Value to enhance deal competitiveness and increase deal size.

Analyze Data and Deliver Insights

Interpret campaign performance data and translate findings into clear, actionable insights.

Drive Product and Narrative Development (NCMx)

Support the advancement of NCMx by integrating data, measurement, and storytelling into a cohesive narrative.

Ensure Operational Efficiency and Feasibility

Serve as the first point of contact for measurement feasibility, helping to streamline internal processes and ensure successful execution.

Deep expertise in advertising measurement and attribution, including brand lift, foot traffic, sales lift, and cross-platform incremental reach

Proven ability to translate complex data and analytics into clear, compelling business narratives that drive revenue and influence senior stakeholders

Strong understanding of the media and advertising ecosystem, including linear, digital, and emerging currency frameworks (e.g., VideoAmp, iSpot)

Demonstrated experience leading cross-functional initiatives across Sales, Marketing, Product, and external partners

Ability to shape and operationalize measurement strategy at scale, balancing client needs with business feasibility and resource constraints

Executive presence with strong communication and presentation skills, including experience interfacing with C-level clients and internal leadership

Strategic mindset with a focus on revenue impact, client retention, and product differentiation

Experience managing and developing high-performing teams

Strong vendor management experience across measurement and data partners

Proficiency in Excel, PowerPoint, and data visualization tools

Every team member of NCM is expected to understand and consistently demonstrate our following core values: Integrity, Collaboration, Accountability, Honor

Any combination of the following experience and training (designated as required and/or preferred) that would provide the required knowledge and abilities.

Experience: 10+ years in media, advertising, analytics, or market research, with at least 35 years in a leadership role

Education: Bachelors Degree

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers.

Essential and marginal functions may require maintaining physical condition necessary for sitting for prolonged periods of time, etc.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. To request an accommodation, please contact Human Resources.

Salary Range: Base Salary of approximately $165,000-$180,000 annually plus bonus - compensation is commensurate with skills & experience.

Benefits Options:

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• 401(k) Retirement Plan
• Life & Accidental Death & Dismemberment Insurance
• Short and Long-Term Disability Insurance
• Paid Holidays
• Paid Leave (parental, vacation, personal days and sick)
• Commuter benefits
• Pet insurance

Equal Opportunity Employer