Director, Audiences

The Director, Audiences will work closely with internal teams across strategy, investment, analytics, and ad tech to integrate audience data into media strategies for our client. This role is pivotal in translating client goals into actionable data solutions, ensuring the effective use of data and technology to drive media and audience strategies. The Director will leverage audience data tools, such as Epsilon Clean Room, CDPs, and other Publicis and 3P data platforms, to optimize media planning and execution across multiple channels, including digital, video, social, mobile, and offline media. This position is responsible for building strong intra-agency relationships across fields, with clients and data/technology vendors, staying informed of industry trends that impact data-driven media strategies. The Director will manage the creation audience strategies to drive client outcomes. Additionally, this person will be expected to provide mentorship and guidance to cross team members, ensuring the seamless integration of audience data into the media planning process and the delivery of actionable insights to clients.

• Integration of Audience Data: Facilitate the incorporation of audience data into media planning and execution to ensure data-driven strategies.
• Prepare data strategy presentation and drive integration in media plan focused on audience details
• Build and present to client's data and technology use case recommendations and performance reports
• Manage the process of audience definition, sharing, reporting across the team

• 8+ years of experience in digital media, including consulting (strategy/operations), advanced analytics, marketing technology, or digital strategy/buying.
• Solid knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.
• Experience employing audience data for strategic investment and communication decisions.
• Experience using 3p data and 1p data to impact media and business goals
• Experience managing teams
• Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments.
• Excellent written and verbal communication skills.
• Experience with 3P syndicated industry research tools (eMarketer, comScore, Statista, Mintel, GWI, MRI, crosstab reporting, etc.)
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Ability to create compelling and clear presentations.

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $132,715 - $181,600 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/16/2025.

All your information will be kept confidential according to EEO guidelines.