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Senior UX Researcher
Softline Solutions
- Glendale, Arizona, United States
- Glendale, Arizona, United States
Über
About the role
We're building the research function from the ground up, and this is the person who builds it. As our first Senior UX Researcher, you'll establish the research foundation for three growing consumer brands: Closet by Design, Closet World, and Brio Water, and own the insights engine that drives product, design, and marketing decisions across all of them.
This isn't a role where research sits in a drawer. You'll be producing work that directly influences conversion rates, product strategy, and customer experience across complex e-commerce products. You'll work closely with the Creative Director and cross‑functional stakeholders to make sure the team always knows what's working, what isn't, and what to do next.
If you're energized by building something new, comfortable holding complexity across multiple brands simultaneously, and genuinely motivated by helping a company grow through better understanding of its customers, this is your role.
About Our Brands
Closet by Design — Custom closet and organization solutions sold direct to consumers. Complex product configuration, high‑consideration purchase, strong mobile traffic with conversion challenges.
Closet World — Retail and e-commerce closet solutions with a broad consumer base. Expanding into new digital programs with a growing focus on data‑driven growth.
Brio Water — Premium water dispensing and hydration products. Pre‑launch and early‑stage growth; building audience understanding from near‑zero baseline.
Each brand has its own audience, product complexity, and strategic priorities. You'll need to hold all three simultaneously and know when to apply insights across brands versus when to keep them separate.
What you’ll do
Build the Research Foundation
Establish research processes, methodologies, and tooling from the ground up, templates, repositories, cadences, and standards the team can rely on long‑term
Define how research insights are captured, organized, and made accessible across the organization
Champion a research‑informed culture across Creative, Product, and Marketing teams
Generate Ongoing Customer and Product Insights
Plan and execute qualitative and quantitative research across all three brands, usability studies, user interviews, surveys, concept tests, journey mapping, and more
Own analytics interpretation alongside tools like Google Analytics and heatmapping software, translating behavioral data into actionable design and product recommendations
Develop and maintain deep understanding of each brand’s customer personas, grounded in real data, not assumptions
Identify friction points in the customer journey that are directly impacting conversion, especially on mobile
Deliver Monthly Research Reports
Produce and present a bi‑monthly research report shared across the design team and key stakeholders (Creative Director, brand leads, e‑commerce leadership)
Synthesize findings across brands into clear, prioritized insights, what’s working, what’s not, and what we should act on
Translate complex data into narratives that non‑technical stakeholders can understand and act on quickly
Support Product and Design Decision‑Making
Partner with the UI/UX team to ensure design decisions are grounded in user evidence, not gut feeling
Feed insights directly into sprint planning, research should inform what gets prioritized, not just validate what’s already built
Collaborate with the Creative Director on new briefs, ensuring customer context is present from the start of every project
Qualifications
Experience
5+ years of UX research experience, with at least 2 years in a senior or lead capacity
Proven track record across both qualitative and quantitative research methods
Experience working across multiple products or brands simultaneously
Background in e‑commerce, consumer products, or DTC strongly preferred
Familiarity with analytics tools (Google Analytics, heatmap/session recording tools), ability to pull and interpret data independently, not just receive reports
Skills
Exceptional ability to communicate research findings to varied audiences, from designers to executives
Comfortable owning an entire research project from scoping through synthesis and presentation
Strong systems thinker, can design scalable research processes, not just one‑off studies
Able to operate without a playbook; comfortable in ambiguous, build‑from‑scratch environments
Organized and self‑directed, can manage multiple research streams across three active brands without dropping a thread
Mindset
Genuinely motivated by business outcomes, you care that your research leads to better conversion, not just better‑looking decks
Calm under pressure; juggling three brands with different audiences and products doesn’t rattle you
Collaborative but opinionated, you’ll push back when data contradicts a direction, respectfully and with evidence
Builder mentality, excited to create something that didn’t exist before, and invested in seeing it grow
Why This Role
You’re the first, what you build here sets the standard for how this company uses research going forward
Direct line to decision‑makers, your work goes to the Creative Director and brand leadership, not into a backlog
Real business problems to solve, low conversion rates, unclear personas, untapped data — the gaps are real and the opportunity to have visible impact is immediate
Path to grow, as the team scales, this role is positioned to grow into a research lead function
The pay range for this role is:
120,000 - 160,000 USD per year (Softline HQ)
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Sprachkenntnisse
- English
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