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Digital Marketing Analyst
Minnesota Wild / Minnesota Sports & Entertainment
- Saint Paul, Illinois, United States
- Saint Paul, Illinois, United States
Über
Responsibilities / Essential Functions:
Manage and analyze digital data from various sources related to marketing, web, social, email, podcast, and other digital productions.
Develop and manage marketing attribution and top‑of‑funnel demand measurement strategies, reporting, and analysis.
Own relationships with assigned third‑party vendors/solutions and make decisions based on their performance.
Develop and maintain detailed, quantitative analysis and visualizations (reporting) while delivering meaningful insights into business performance for marketing, social, and other digital campaigns.
Collaborate with marketing and digital channel owners to optimize digital campaigns and measurement strategies.
Develop insights related to existing and untapped monetization opportunities across our digital platforms.
Remain adaptive to market changes and stay up to date on digital marketing trends, technologies, and approaches to consult stakeholders on how to optimize future campaign performance.
Document processes and procedures and best practices.
Provide training and support services for stakeholders in technologies/marketing platforms.
Perform other duties as assigned.
Formal Education & Certification:
Bachelor's degree in Marketing, Statistics, Computer Science, or a related field, or equivalent experience.
Google Analytics certification preferred.
Tableau Analyst or Microsoft Power BI certification preferred.
Knowledge & Experience:
Two to five years of relevant experience as a Digital Analyst, Marketing Analyst, or similar role.
Proficiency in digital analytics tools such as Google Analytics, as well as working with social media analytics such as Meta properties, Twitter/X, LinkedIn, YouTube, etc.
Proficiency with Data Visualization platforms (Tableau, Power BI). Tableau preferred.
Strong analytical and quantitative skills with the proven ability to translate data into actionable insights and convey complex findings to non‑technical stakeholders.
Possess a portfolio of work demonstrating required experience listed above.
Personal Attributes:
Comfortable working in cross‑functional teams and collaborating with various departments.
Highly motivated, resourceful, and self‑directed with the ability to deliver under pressure.
Ability to adapt to evolving digital trends and technologies.
Exceptional interpersonal skills, with a focus on rapport‑building, listening, and questioning skills.
Consultative mindset with a focus on customer service.
Strong documentation skills with attention to detail.
Work Conditions:
Ability to work nights, weekends and holidays as needed for games and events.
Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, grasping, etc.
Lifting up to 50 lbs.
Benefits offered include Medical, Dental, Vision, Retirement, and a robust PTO policy.
ADA/EEO Statement: Our company is committed to complying with the Americans with Disabilities Act (ADA) and Equal Employment Opportunity (EEO) policies. All qualified applicants will receive consideration for employment without discrimination based on race, color, religion, sex, national origin, age, disability, or any other protected status.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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