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Senior UX Researcher
Softline Solutions
- Glendale, Arizona, United States
- Glendale, Arizona, United States
Über
About this position About Softline Solutions
Softline Solutions is a full-service digital marketing agency based in Southern California that helps small and mid‑sized businesses grow online by increasing visibility, generating leads, and boosting sales. We build tailored, data‑driven campaigns across key digital channels and manage everything from strategy to execution and reporting. Our goal is measurable growth, not buzzwords. Clients include companies such as Closets by Design, Canada Dental Group, travel companies, and merchandise distribution companies.
About the role
We're building the research function from the ground up, and this is the person who builds it. As our first Senior UX Researcher, you will establish the research foundation for three growing consumer brands: Closet by Design, Closet World, and Brio Water, and own the insights engine that drives product, design, and marketing decisions across all of them.
This role involves creating research that directly influences conversion rates, product strategy, and customer experience across complex e‑commerce products. You will work closely with the Creative Director and cross‑functional stakeholders to ensure the team always knows what’s working, what isn’t, and what to do next.
If you are energized by building something new, comfortable holding complexity across multiple brands simultaneously, and genuinely motivated by helping a company grow through better understanding of its customers, this is your role.
About Our Brands
Closet by Design
– Custom closet and organization solutions sold direct to consumers. Complex product configuration, high‑consideration purchase, strong mobile traffic with conversion challenges.
Closet World
– Retail and e‑commerce closet solutions with a broad consumer base. Expanding into new digital programs with a growing focus on data‑driven growth.
Brio Water
– Premium water dispensing and hydration products. Pre‑launch and early‑stage growth; building audience understanding from near‑zero baseline.
Each brand has its own audience, product complexity, and strategic priorities. You will need to hold all three simultaneously and know when to apply insights across brands versus when to keep them separate.
What you’ll do
Build the Research Foundation
Establish research processes, methodologies, and tooling from the ground up, including templates, repositories, cadences, and standards the team can rely on long‑term.
Define how research insights are captured, organized, and made accessible across the organization.
Champion a research‑informed culture across Creative, Product, and Marketing teams.
Generate Ongoing Customer and Product Insights
Plan and execute qualitative and quantitative research across all three brands: usability studies, user interviews, surveys, concept tests, journey mapping, and more.
Own analytics interpretation alongside tools like Google Analytics and heat‑mapping software, translating behavioral data into actionable design and product recommendations.
Develop and maintain a deep understanding of each brand’s customer personas, grounded in real data, not assumptions.
Identify friction points in the customer journey that directly impact conversion, especially on mobile.
Deliver Monthly Research Reports
Produce and present a bi‑monthly research report shared across the design team and key stakeholders, including the Creative Director, brand leads, and e‑commerce leadership.
Synthesize findings across brands into clear, prioritized insights on what’s working, what’s not, and what to act on.
Translate complex data into narratives that non‑technical stakeholders can understand and act on quickly.
Support Product and Design Decision‑Making
Partner with the UI/UX team to ensure design decisions are grounded in user evidence, not gut feeling.
Feed insights directly into sprint planning, ensuring research informs prioritization rather than merely validating what’s already built.
Collaborate with the Creative Director on new briefs, ensuring customer context is present from the start of every project.
Qualifications
Experience
5+ years of UX research experience, with at least 2 years in a senior or lead capacity.
Proven track record across both qualitative and quantitative research methods.
Experience working across multiple products or brands simultaneously.
Background in e‑commerce, consumer products, or DTC strongly preferred.
Familiarity with analytics tools (Google Analytics, heat‑map/session recording tools), ability to pull and interpret data independently.
Skills
Exceptional ability to communicate research findings to varied audiences, from designers to executives.
Comfortable owning an entire research project from scoping through synthesis and presentation.
Strong systems thinker, capable of designing scalable research processes, not just one‑off studies.
Able to operate without a playbook; comfortable in ambiguous, build‑from‑scratch environments.
Organized and self‑directed, can manage multiple research streams across three active brands without dropping a thread.
Mindset
Genuinely motivated by business outcomes, cares that research leads to better conversion, not just better‑looking decks.
Calm under pressure; juggling three brands with different audiences and products doesn’t rattle you.
Collaborative but opinionated, pushes back when data contradicts a direction, respectfully and with evidence.
Builder mentality, excited to create something that didn’t exist before, and invested in seeing it grow.
Why This Role
You are the first; what you build sets the standard for how the company uses research going forward.
Direct line to decision‑makers; your work goes to the Creative Director and brand leadership, not into a backlog.
Real business problems to solve—low conversion rates, unclear personas, untapped data—offer immediate visible impact.
Path to grow as the team scales, positioning the role to evolve into a research lead function.
Pay range: 120,000 – 160,000 USD per year (Softline HQ)
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Sprachkenntnisse
- English
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