Sales Operations Analyst
REPAY
- Atlanta, Georgia, United States
- Atlanta, Georgia, United States
Über
ABOUT THE ROLE REPAY is seeking a Sales Operations Analyst to support and optimize our go‑to‑market processes across Sales, Marketing, and Client Success. This role is responsible for maintaining the integrity of Salesforce data, managing lead lifecycle processes, developing reporting and dashboards, and partnering cross‑functionally to improve operational efficiency.
The ideal candidate is highly analytical, detail‑oriented, and thrives in a fast‑paced environment. This person will work closely with Sales Leadership, Marketing, Client Success, Finance, and Salesforce Administration teams to ensure our systems, processes, and reporting provide actionable insights that drive business growth.
ABOUT THE TEAM The Sales Operations team’s mission is to:
Maintain the accuracy, integrity, and quality of data within Salesforce and supporting applications.
Manage and optimize lead lifecycle processes from creation through conversion.
Partner with Sales and Marketing to improve lead qualification, routing, and campaign attribution.
Deliver reporting, dashboards, and analytics that enable data‑driven decision making.
Govern and enhance Salesforce‑related business processes and integrations.
Drive operational excellence through process improvement and automation.
Serve as a trusted partner to go‑to‑market teams by providing timely support, training, and insights.
RESPONSIBILITIES
Manage the lead lifecycle process, including lead assignment, routing, enrichment, conversions and ongoing data hygiene
Maintain Salesforce data quality by identifying and resolving duplicates, ownership discrepancies, and incomplete records
Partner with Marketing to analyze campaign performance, attribution, and lead conversion metrics
Develop and maintain reports and dashboards related to:
Pipeline and funnel performance
Bookings and gross profit
Lead conversion and campaign attribution
SDR and Account Executive activity
Technology Partner performance
Territory and portfolio analysis
Executive and ad hoc reporting
Support forecasting and quota management process in partnership with Sales Leadership
Administer and optimize sales enablement and data enrichment tools, including ZoomInfo, RingLead, Sales Engagement, and related Salesforce integrations
Collaborate with Salesforce Administrators on system enhancements, business requirements, testing, and process improvements
Document business processes and provide end‑user training to Sales and Client Success teams
Participate in cross‑functional projects from requirements gathering through implementation and post‑launch support
Identify opportunities for automation and operational efficiencies across the go‑to‑market organization
SKILLS & EXPERIENCE NEEDED
2+ years of experience in Sales Operations, Revenue Operations, Business Operations, or a related analytical role
Experience working extensively in Salesforce CRM, including reports, dashboards, and data management
Experience with Salesforce‑integrated tools such as ZoomInfo, RingLead, Sales Engagement, or similar applications
Strong analytical skills with experience interpreting and presenting business performance metrics
Advanced Excel skills, including pivot tables, lookups, formulas, and data analysis techniques
Experience using business intelligence and visualization tools such as Sisense, PowerBI, Tableau, or similar platforms
Experience working with data warehouses, data lakes, or SQL is a plus
Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
Strong communication skills and the ability to collaborate effectively across technical and non‑technical teams
Experience supporting data governance initiatives or establishing data quality standards is preferred
Bachelor’s degree in Business, Finance, Information Systems, Analytics, or a related field preferred
Equal Opportunity Employer REPAY is an Equal Opportunity Employer and we promote a company culture where diversity, equity and inclusion are central. We are committed to build our teams and grow a company in which employees can succeed, regardless of race, color, national origin, sex, sexual orientation, gender identity or expression, transgender status, pregnancy, religion, age (40 and over), disability, service in the uniformed services, protected veteran status, genetic information, or any other classification protected by federal, state or local law. Celebrating our diverse backgrounds, views and beliefs allows us to embrace what makes us unique and continue to innovate and push the boundaries of what is possible.
We are interested in every qualified candidate who is eligible to work in the United States. This position is not eligible for hire in California. Additionally, we are not able to sponsor visas.
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Sprachkenntnisse
- English
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