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Manager, Retail Sales
Primo Brands
- Raleigh, North Carolina, United States
- Raleigh, North Carolina, United States
Über
Compensation & Benefits Compensation:
$108,380 - $126,337
Bonus eligible
Location:
Raleigh, NC
Health Benefits:
Medical, prescription, dental, vision, flexible spending account (FSA), dependent care FSA, health savings account (HSA)
Retirement/Investing:
401K with a 5% match, Employee Stock Purchase Plan (ESPP)
Insurance:
Employee Life Insurance, short and long-term disability, critical illness, hospital indemnity, accident insurance, spouse/domestic partner/child life insurance, accidental death and dismemberment
Other benefits:
Employee discounts, auto/home/pet insurance savings, tuition reimbursement, paid vacation and sick time, holidays, paid leave for life events, legal services, identity theft protection, employee assistance program, adoption reimbursement benefit, FEDlogic, commuter benefits
Responsibilities The Retail Sales Manager drives sales growth within a designated geography by setting annual and monthly objectives aligned with the company's business plan. This includes developing and updating a comprehensive sales plan, as well as coaching and leading Direct Store Delivery (DSD) Sales Representatives (RARs & TSRs) to achieve targets for acquisition, volume, TPD, and revenue. The position is also responsible for coordinating the specific objectives of the sales plan with all the functional departments of the company and, most specifically, with Finance. In accordance with the Division growth Manager, establishes both market and target customer strategies for the company.
Develop and execute sales strategies to achieve sales targets and increase market share.
Drive TPD and volume execution through sales team.
Manage and optimize sales territories to ensure timely and efficient product delivery.
Monitor and analyze sales data to identify trends and opportunities for growth.
Build and maintain strong relationships with retail store managers and personnel.
Oversee the day‑to‑day execution of the DSD process, including sales, merchandising, and inventory management.
Drive execution of programming at the store level.
Manage inventory levels and minimize product waste.
Ensure products displayed according to company standards and planograms.
Implement and monitor promotional displays and activities.
Ensure shelves and displays are fully stocked and well maintained.
Manage and motivate a team of DSD sales representatives.
Provide coaching and training to team members.
Monitor team performance and provide feedback.
Drive adherence to sales and marketing standards.
Cultivate and maintain excellent relationships with store managers and other retail personnel.
Work to solve problems and ensure customer satisfaction.
Provide regular reports on sales performance, inventory levels, and key metrics.
Analyze data to identify trends, develop sales forecasts and opportunities for improvement.
Qualifications
Minimum of 5 years’ experience within the CPG industry.
Bachelor's degree in business administration, sales, or related field (preferred).
Minimum of 5 years’ experience in sales management capacity.
Proven experience in retail sales and DSD operations.
Strong sense of urgency and competitive drive to sell.
A skilled negotiator who understands the importance of communicating both good and difficult news to retailer partners to create success out of both situations.
Strong leadership and management skills.
Meeting sales goals.
Excellent communication and interpersonal skills.
Assertive ability to troubleshoot and manage difficult situations.
Valid driver's license and clean driving record.
Advanced skills in Microsoft Office.
Key Skills
Sales management
DSD operations
Merchandising
Team leadership
Relationship management
Analytical skills
Communication skills
Important Considerations
Role requires physical activity, including lifting and moving products.
Flexible work hours, including weekends and holidays, may be required.
Ability to work in a fast‑paced environment is essential.
Salary Range Disclaimer The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate’s qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices and encourage open dialogue about compensation during the interview process.
Equal Employment Opportunity Statement Primo Brands is proud to be an Equal Opportunity and affirmative action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.
Language Requirement Candidates must possess strong English language skills to effectively communicate with customers and provide exceptional service. Proficiency in English is essential for understanding customer needs, resolving inquiries, and collaborating with team members.
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Sprachkenntnisse
- English
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