Dieses Stellenangebot ist nicht mehr verfügbar
Associate Director Social Media
UnitedHealth-Grou
- Washington, Utah, United States
- Washington, Utah, United States
Über
Job Description - Associate Director Social Media (2369920)
Associate Director Social Media - 2369920
UnitedHealth Group is a health care and well-being company that’s dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us to start
Caring. Connecting. Growing together.
Primary Responsibilities
Partner with the VP, Social Media and Director, Social Media to support our employee social media strategy, building and sustaining our internal influencer program
Manages practicing physician relationships as part of our internal influencer program, bringing key stakeholders along
Manages practicing physician voices on Instagram, LinkedIn and over time, TikTok
Build and manages processes with key stakeholders like corporate comms, marketing and local comms and marketing teams to ensure visibility, coordination and approvals, as needed
Manages strategic content approach, pulling in key data from search, influencer communities, business objectives and health care industry to drive prioritization of content calendars
Develops concepts and owns pitching including video story boards, competitive and best-in-class examples
Provides video storyboard, filming or postproduction support as needed; ensuring viewability and engagement
Manage day-to-day publishing operations, including video uploads, metadata, thumbnails, and scheduling for maximum impact
Write search friendly captions and thumbnails, capturing internal influencers voice
Coordinates boosting of posts to key audiences with agency or internal partner
Coordinates amplification of content through relevant corporate channels
Manages influencer’s communities, including engaging with positive comments and drafting potential responses to neutral and negative comment
Provides reporting with actionable insights to key stakeholders as well as for leadership meetings like monthly business reviews
Establish best practices for clinical staff, nurses and doctors, across our organization in a highly regulated industry
Stay current on Instagram TikTok algorithms, and platform policy updates—especially those impacting healthcare content
Provide strategic support to the social media and digital teams, as needed
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications
8+ years in social media, content strategy, or digital marketing; experience in healthcare or regulated industries
Proven deep platform knowledge of Instagram, TikTok and video best practices
Proven solid storytelling skills; ability to translate complex topics into accessible, engaging content
Experience advising cross functional partners on video strategy and best practices mapped back to business goals
Proven solid relationship building skills and the ability to influence stakeholders across a large, matrixed organization
Proficiency with social media analytics platforms, and content creation
Ability to turn insights into action
Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment
Demonstrated familiarity with healthcare compliance requirements (HIPAA, FDA guidelines, FTC advertising standards)
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $112,700 to $193,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need special assistance or accommodation for any part of the application process, please call 1-866-566-8715 to be connected to Recruitment Services. Recruitment Services hours of operation are 7 a.m. to 7 p.m. CT, Monday through Friday.
#J-18808-Ljbffr
Sprachkenntnisse
- English
Hinweis für Nutzer
Dieses Stellenangebot wurde von einem unserer Partner veröffentlicht. Sie können das Originalangebot einsehen hier.