Sr. Analyst, Customer Analytics
Subway
- Doral, Florida, United States
- Doral, Florida, United States
Über
Responsibilities Customer and Loyalty Analytics
Analyze guest and member behavior across acquisition, engagement, retention, churn risk, and lifetime value.
Measure loyalty program performance: member growth, frequency, redemption, retention, and incremental impact.
Surface opportunities to improve conversion, repeat purchase, basket size, and engagement across digital touchpoints.
Build segment‑level insights to power targeted marketing, product, and loyalty strategies. Partner with CRM analytics to ensure strategic alignment.
Run cohort, lifecycle, and behavioral segmentation analyses to identify key drivers of guest behavior.
Campaign, Offer, and Audience Measurement
Measure campaign, journey, and offer performance across owned and paid channels.
Identify high‑value segments, engagement triggers, and personalization opportunities.
Evaluate offer mechanics, loyalty incentives, and promotional constructs.
Partner with loyalty and marketing on campaign effectiveness, reach, and downstream business impact.
Operationalize an audience‑driven analytics agenda spanning messaging, segmentation, personalization, and CX.
KPI Mapping and Insight Generation
Build and refine KPI frameworks linking customer behavior to business outcomes across the guest journey.
Document customer, loyalty, product, and campaign KPIs for consistency, transparency, and actionability.
Translate complex datasets into clear narratives for product, marketing, loyalty, and leadership audiences.
Deliver dashboards, recurring reports, and executive‑ready insights.
Support business cases, opportunity sizing, and impact modeling tied to customer and loyalty initiatives.
Data, Tools, and Technical Execution
Write complex SQL to extract, join, validate, and analyze customer and behavioral data.
Work across clickstream, profile, loyalty, campaign, transaction, and audience datasets.
Build scalable reporting in Tableau and Power BI.
Use Adobe Experience Platform (RTCDP, AJO, CJA) for audience, journey, and cross‑channel insight generation.
Partner with engineering and data teams on data quality, event mapping, and measurement design.
Apply LLMs and AI‑enabled workflows to speed insight generation, documentation, taxonomy, and KPI mapping.
Cross‑Functional Partnership and Influence
Embed customer insights into product roadmaps, campaigns, and experience decisions.
Present findings and recommendations to senior stakeholders, including VP and executive audiences.
Shift customer analytics from reactive reporting to proactive, decision‑driving insight.
Foster a culture of analytical rigor, experimentation, and business‑minded storytelling.
Qualifications Required
Bachelor’s degree in analytics, statistics, economics, marketing, business, computer science, or a related field.
5–7 years in customer, loyalty, CRM, or digital analytics.
Strong SQL with hands‑on experience querying large datasets.
Experience with cloud data platforms such as Redshift, Snowflake, or Databricks.
Proficiency in Tableau and/or Power BI.
Proven work analyzing customer behavior, segmentation, lifecycle, loyalty, and campaign performance.
Solid grasp of KPI development and customer journey measurement.
Cross‑functional experience with product, marketing, loyalty/CRM, and technology teams.
Strong communicator who translates analysis into business recommendations for senior stakeholders.
Preferred
Adobe Experience Platform (RTCDP, AJO, CJA).
Experimentation, personalization measurement, and audience‑based decisioning.
CRM, lifecycle marketing, or loyalty program support.
Python, R, or similar analytical languages.
AI/LLM tools applied to analysis, workflow efficiency, or knowledge management.
QSR, retail, ecommerce, or other high‑volume transactional environments.
What Success Looks Like
Customer and loyalty performance are measured with greater rigor and consistency.
Stakeholders gain clearer visibility into audience behavior, segment opportunity, and campaign impact.
Reporting shifts from backward‑looking summaries to forward‑looking, actionable insights.
Customer analytics becomes a stronger input into roadmap, loyalty, segmentation, and CX decisions.
Leadership sees a clear link between audience strategy, guest behavior, and business performance.
What do we offer?
Pension/401K/RSP (country specific)
Competitive Bonus
Tuition Reimbursement
Company Holidays
Volunteering time
Compensation Compensation: The base pay range for this role is $91,400 - $114,400 annually
Pay within this range will be determined in good faith based on job‑related factors, which may include skills, experience, education/training, location, and internal equity.
EEO The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V
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Sprachkenntnisse
- English
Hinweis für Nutzer
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