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Vice President, Analytics
Zenith
- United States
- United States
Über
Overview We don’t all look the same, and we don’t expect you to, either. Successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data‑driven approach to decision‑making, and share fresh perspectives in a positive way. They don’t shy away from challenges and are always hungry to learn more. We look for prior experience in media analytics, especially digital media, and a knack for turning numbers into compelling stories. You should already be comfortable representing your team to external clients, as Directors are often the face of our brand.
Responsibilities Vice Presidents will work very closely with their team of Managers to help them stay on track with day‑to‑day deliverables of their respective accounts. They contribute crucial intellectual capital by coaching and mentoring teams in designing campaign measurement plans based on client business needs and using data to tell great stories. A VP formulates a vision for their accounts and propagates that vision throughout their team. As such, a VP is a mentor, manager, project manager, and thought leader, all at the same time, reporting to the SVP of Analytics.
Qualifications
B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or a related field
10+ years of experience working in an Analytics capacity
5+ years of managerial and client‑facing experience
Agency experience highly preferred
Knowledge of Digital Media, Marketing/Advertising industries required (including CTV, Programmatic, and biddable media)
Experience with relational databases and SQL
Experience growing and cultivating Analytics talent
Experience with real‑time metrics to influence campaign performance (building frameworks, working with biddable media teams)
Experience with client analytics and biddable teams
Ability to communicate complex ideas to internal and external clients and present to executive‑level audiences
Ability to develop frameworks for steering complex analytics projects
Strong analytical thinker with abundant intellectual curiosity
Extensive experience with ad servers such as CM360 and website analytics tools such as Google Analytics or Adobe Analytics
Experience with other digital media and analytics tools, measurement vendors, BI software, relational databases, and Adverity
Experience with third‑party research partners such as GfK, Nielsen, and comScore
Understanding of a broad range of online advertising media channels (Search, Display, Email, Contextual, Social) and subject‑matter expertise in at least one area
World‑class customer service skills; ability to serve clients, partners, and internal stakeholders by understanding their needs and delivering solutions with diligence and urgency
Ability to identify opportunities to productize analytic solutions and sell them to internal and external clients
Experience managing and coordinating efforts across various teams/offices
Experience working with Engineering and Product teams
Expertise in managing and querying relational databases
Knowledge of cloud computing environments: AWS, Azure, GCP
Expertise in ad verification tools such as DoubleVerify
Expertise in using data from DMPs and DSPs, including Yahoo DSP (highly preferred)
Expertise in at least two advanced analytics methods (descriptive statistics, predictive statistical methods, machine learning, multi‑touch attribution modeling, MMM, cross‑device measurement)
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we honor and celebrate all identities across all facets of intersectionality. We focus on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust, inclusive benefit programs and policies to support our diverse talent, including medical, dental, vision, disability, 401(k), parental and family care leave, family‑forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential in accordance with EEO guidelines.
Compensation USD $168,150.00 – USD $269,217.00 per year (payment determined based on qualifications and experience). The role may also be eligible for bonus or incentive compensation. Temporary roles may participate in a freelancer/temporary employee medical plan and 401(k) plan after meeting eligibility criteria.
Veterans encouraged to apply.
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Sprachkenntnisse
- English
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