Senior Marketing Analytics AssociateFaire • San Francisco, California, United States

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Senior Marketing Analytics Associate

Faire

San Francisco, California, United States

San Francisco, California, United States

Über

We’re looking for a stellar marketing data analyst to use data to drive growth strategies and maximize ROI of growth channels across Faire This person will serve as a key partner to strategic finance & marketing managers, owning things like marketing payback framework, planning and forecasting, lifecycle experimentation, marketing channel analyses, A/B testing and attribution over time Specifically, this individual will work on brand and retailer marketing analytics using attribution, A/B testing, and strategic analysis to either uncover opportunity areas for growth for marketing or to increase efficiency Be an expert on Marketing Attribution. Manage attribution and data ETLs and partner across the org to ensure appropriate tracking of any new marketing initiatives Conduct analysis on attribution and generate proposals on how attribution could be improved (scalars, MTA etc.) Design and measure experiments focused on driving user behavior within the platform, on both sides of the business Build and analyze experiment results, developing actionable insights to be shared broadly Own various payback & ROI analyses for Faire’s growth channels globally (Paid and Owned channels) Collaborate with strategic finance, performance marketing managers and product to set KPIs Be a key contributor and thought partner in building measurement models for various marketing efforts including event measurement and with DS on OOH measurement Experience with distilling complex analyses to both technical and non-technical individuals Scope and conduct analyses to find actionable insight for marketing campaigns in order to drive high ROI growth for Faire Build and monitor various strategic dashboards with the goal of driving the measurement and understanding of impact of both Paid and Non-Paid growth efforts on the business Enhance existing models and related automated reporting to measure performance of core & new campaigns Propose spend growth/allocation decisions based on rigorous analysis, and communicate with key external stakeholders (F&S, Executives, Marketing Leadership) Develop business/technical domain expertise of one’s broader team Contribute to strategic planning and direction of immediate team Benefits
Comprehensive healthcare: Including Health, Dental, Vision and Disability for all our locations. Time off: Paid time off, holidays and company-wide “Faire Fundays”. Parental leave: Generous parental and family leave, as well as fertility support benefits. Productivity support: Monthly stipends to help cover work from home connectivity needs. Annual learning grant: For personal and professional development, as well as unlimited access to training courses through LinkedIn Learning. Thoughtfully designed spaces: All of our offices have been designed with local in mind – from our architects to our coffee blends. Fitness and well-being benefits: Including monthly credit towards your wellness-related programmes. Mental health benefits: Including free access to Modern Health therapists and resources. Charitable matching: Faire will match up to £250 of your charity donations, every year. Career planning: Whether you want to grow as a leader, hone your craft or explore a new discipline, our career framework allows space for you to explore. Knowledge of A/B testing best practices and measurement required You can think across multiple dimensions of a business and P&L and can work cross-functionally to deliver results You are highly analytical and data-driven. You can complete complex analyses, define critical metrics, size opportunity areas, and measure and report on performance across the business. You enjoy analytical work and rolling up your sleeves to get to the right answer You want to work in a fast-paced environment with constant change A Bachelor’s degree and 4+ years of experience in consulting, investment banking, and/or business operations at a high growth startup and/or marketplace business You have strong communication skills and the ability to synthesize at the right altitude You have the ability to both lead through influence and execute extremely well Knowledge of SQL required Ability to flex between analytical, strategic and operational aspects of the job
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San Francisco, California, United States

Sprachkenntnisse

English

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