Copywriter, Picksy
Meredith Corporation
- Liberty, Missouri, United States
- Liberty, Missouri, United States
Über
Copywriter, Picksy About the Position
The Copywriter will join the Picksy marketing team at People Inc. and will be responsible for the creation of all copy to market Picksy. This role requires someone who is fluent in direct response copywriting. They will craft high‑converting marketing messaging for a variety of channels, including email, social, and onsite, with the goal of acquiring new users. The ideal candidate understands direct response fundamentals and knows that great copy starts with understanding the audience and the offer—not clever wording. You’ll work closely with the marketing team, designers, and product to develop, test, and optimize messaging that increases acquisition, activation, and retention. This role will report to the Head of Marketing. Responsibilities
Write high‑performing direct‑response copy for all Picksy channels and assets, including website landing pages, ads, email, SMS, social, partnership placements, and onsite. Conceive, pitch, develop, and test new hooks and offers in messaging, including evergreen and timely ideas. Craft messaging and offers tailored to different audience segments and channels. Analyze campaign performance and iterate based on results. Collaborate with designers to ensure copy and creative work together effectively. Build and maintain a library of winning messages, headlines, offers, and customer insights. Identify messaging opportunities through platform insights and performance data. Qualifications
Bachelor’s degree in a related field or equivalent training and/or experience. 3+ years direct response copywriting experience. Proven experience writing copy that drives measurable results. Experience crafting copy for a variety of channels, including websites, email, and paid ads. Strong portfolio demonstrating conversion‑focused work. Strategic and able to translate goals into content that drives sign‑ups. Flexible and adaptive to changing priorities; able to organize, multi‑task, and prioritize workload to meet deadlines. Proactive, highly collaborative self‑starter comfortable partnering across teams and levels. Comfortable operating in a fast‑moving, startup‑style environment with shifting priorities. Familiarity with shopping and commerce. Strong understanding of customer psychology and consumer behavior. Ability to develop messaging from customer research and insights. Excellent communication and collaboration skills. Benefits
Pay Range (New York): $67,000.00 - $80,000.00 (may vary based on location, experience, and performance). Annual bonuses and short‑ and long‑term incentives. Medical, dental, vision, and prescription drug coverage. Unlimited paid time off (PTO). Adoption or surrogate assistance, donation matching, tuition reimbursement. Basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance. Commuter benefits, short‑term and long‑term disability. Health savings and flexible spending accounts, family care benefits. Generous 401(k) savings plan with a company match program. 10‑12 paid holidays annually. Generous paid parental leave (birthing and non‑birthing parents). Optional pet insurance, accident, critical and hospital indemnity coverage, life and disability insurance. Travel
0% travel required. Equal Employment Opportunity
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, visit https://www.e-verify.gov/employees.
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Sprachkenntnisse
- English
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