Supervisor, Multicultural

Zenith is seeking a Multicultural Strategy Supervisor to help lead day-to-day multicultural media strategy and planning for a major healthcare client. This is not a traditional media planning role. This is a role for someone who believes multicultural strategy should sit at the intersection of culture, data, media behavior, technology, and business growth not at the end of the planning process.

The Multicultural Strategy Supervisor will support the development, execution, and stewardship of culture-first media strategies across key audience segments, including Hispanic/Latino, Black/African American, LGBTQ+, and Asian/AANHPI audiences. This person will help translate cultural insight, audience data, competitive intelligence, media trends, and marketplace signals into clear, actionable, and measurable recommendations that drive stronger client outcomes.

This role sits within a large, integrated team of omni-channel strategic thinkers and partners closely with strategy, investment, analytics, data, activation, and inter-agency teams. The Supervisor will also help guide junior team members and serve as a day-to-day multicultural strategy resource across the business.

Multicultural strategy is not an add-on to the plan. It is a growth lens. This role helps ensure that multicultural audiences are understood with nuance, planned for with precision, and activated with the same level of rigor as any core business priority. The right candidate will help move the work beyond representation and into measurable impact connecting cultural relevance to media effectiveness, brand growth, and business accountability.

The role also requires someone who can operate in a fast-moving, modern strategy environment someone who is hands-on in the tools, fluent in the data, proactive in using AI-enabled systems, and capable of turning complexity into clear client-facing recommendations.

• Contribute to the development of multicultural media strategies across the client portfolio with a culture-first mindset.

• Translate cultural, behavioral, media, marketplace, and competitive signals into clear strategic recommendations.

• Research, interpret, and evaluate cultural marketing data, media research, audience insights, and competitive activity to inform media objectives and strategies.

• Stay current on multicultural marketplace shifts, media innovation, audience behavior, platform changes, industry trends, and competitive activity.

• Draft client-facing POVs, strategic recommendations, educational materials, marketplace updates, and competitive assessments.

• Evaluate media partners, platforms, content environments, and emerging opportunities to determine how they can best reach and engage multicultural audiences.

• Assess media performance to determine whether original objectives and strategies were met.

• Help identify innovation opportunities across the multicultural marketplace that can drive client business impact.

• Manage multicultural projects, timelines, resources, and deliverables across multiple workstreams.

• Support client-facing presentations and planning deliverables with clear logic, strong storytelling, and actionable next steps.

• Work hands-on in research, media, and planning tools to uncover insights, validate recommendations, and support data-driven decision-making.

• Use AI-enabled tools and systems to accelerate research, synthesize information, identify patterns, support competitive scans, and improve workflow efficiency.

• Apply strong judgment when using AI outputs ensuring all work is accurate, strategically sound, client-ready, and grounded in human intelligence.

• Turn data, research, marketplace inputs, and cultural signals into concise, well-structured deliverables.

• Help the team evolve how multicultural strategy is built, packaged, and delivered in a more modern, efficient, and insight-driven way.

• Partner closely with strategy, investment, data, analytics, activation, and platform teams to support multicultural media planning, execution, stewardship, and optimization.

• Help connect cultural ideation to budget planning, channel recommendations, media benchmarks, and executional realities.

• Serve as a key point of coordination across internal teams, inter-agency partners, and media partnerships.

• Support multicultural budget management, billing coordination, and client setup processes across the portfolio.

• Manage portfolio-level project needs, helping ensure workstreams move forward with clarity, accountability, and strong follow-through.

• Ensure accuracy, attention to detail, and strong media intelligence across multicultural workstreams.

• Communicate clearly and confidently with internal stakeholders, senior leaders, clients, and agency partners.

• Help guide, collaborate with, and support junior team members in day-to-day work.

• Act as a culture-first resource for teams looking to solve complex planning, audience, and marketplace questions.

• 3+ years of experience in media planning, media strategy, multicultural marketing, integrated communications, or a related field.

• Bachelor's degree in marketing, Advertising, Communications, Business, or a related field preferred.

• Experience working across multicultural audiences, including Hispanic/Latino, Black/African American, LGBTQ+, and/or Asian/AANHPI audiences, strongly preferred.

• Agency experience preferred.

• Healthcare, pharmaceutical, or regulated-category experience is a plus, but not required.

• Strong understanding of cross-channel media planning across video, digital, social, audio, content, search, programmatic, and emerging platforms.

• Hands-on experience using media, audience, competitive, and research tools to develop insights and support strategic recommendations.

• Ability to interpret audience research, media data, cultural trends, competitive activity, and marketplace signals into actionable recommendations.

• Strong curiosity around AI tools, emerging technology, and modern strategy workflows, with the ability to use them responsibly to improve speed, quality, and strategic output.

• Comfortable working with tools such as Nielsen, MRI-Simmons, GWI, comScore, Kantar, Prisma, flowcharting tools, reach/frequency tools, social listening platforms, competitive tracking tools, or similar planning systems.

• Strong written, verbal, and presentation skills, with the ability to draft polished client-facing POVs, recommendations, educational materials, and strategic narratives.

• Ability to manage multiple projects, timelines, stakeholders, and deliverables with accuracy and accountability.

• Exceptional attention to detail, with strong follow-up skills and the ability to move quickly without losing strategic discipline.

• Ability to learn proprietary tools, systems, and processes quickly.

• Understanding of activation, investment, negotiation, and media stewardship processes.

• Ability to identify priorities, make independent decisions, and proactively solve problems.

• Experience guiding, training, or supporting junior team members preferred.

• Willing to challenge convention

• Focused on business impact

• Most importantly, we are looking for someone who understands that culture is not a side conversation. It is a core driver of how people make decisions, engage with brands, consume media, and build trust.

• This is a role for someone ready to help make multicultural strategy more modern, more measurable, more efficient, and more central to how great media plans are built.

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

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