Senior Director, Demand Generation

The client is seeking a results-driven Senior Director of Demand Generation to lead and scale a full-funnel B2B SaaS demand generation engine focused on pipeline growth, customer expansion, and revenue impact across multiple products and channels.

Day-to-Day Responsibilities:

• Own and scale the full-funnel demand generation strategy across inbound, outbound, digital, events, webinars, and channel marketing
• Drive measurable pipeline growth and revenue contribution targets
• Partner closely with Sales and executive leadership on funnel metrics, attribution, forecasting, and GTM alignment
• Lead customer marketing and cross-sell initiatives to increase retention and expansion revenue
• Support new product launches and multi-product GTM initiatives
• Evaluate and optimize CAC, ROI, and channel performance across campaigns
• Manage and mentor a growing team of 45 marketing professionals
• Oversee digital marketing efforts including SEO, SEM, GEO, webinars, and paid campaigns
• Build scalable processes and reporting frameworks leveraging marketing automation and CRM platforms
• Present performance insights and recommendations to executive stakeholders

Minimum Requirements:

• 10-15 years of professional experience in a B2B SaaS demand generation role
• 35 years owning pipeline and revenue generation metrics
• 23 years of recent people management experience
• Proven success driving pipeline growth in high-growth or PE-backed environments
• Strong understanding of MQL, SAL, SQL, CAC, attribution, and revenue funnel optimization
• Experience managing digital channels including SEO, SEM, paid advertising, webinars, and channel marketing
• Expertise with marketing automation and CRM tools such as HubSpot and Salesforce
• Strong executive communication and stakeholder management skills
• Experience building and developing high-performing teams
• Data-driven mindset with strong focus on ROI and measurable business impact

Preferred Qualifications:

• Fintech or accounting software industry experience
• Experience marketing to CFOs, Controllers, or finance/accounting personas
• Exposure to international marketing initiatives
• Experience supporting product launches or multi-product platforms
• Desire to grow into a future CMO leadership role

Benefits:

• Client Health, Vision, and Dental coverage
• Annual employee development stipend
• Sabbatical program after 5 years of service
• 401(k) with employer matching
• Free gym membership at Atlanta HQ
• Parental leave benefits
• Fertility and adoption assistance
• Annual tutoring stipend for children
• Potential equity participation program