Marketing Data Analyst II
Pathward, N.A.
- Sioux Falls, South Dakota, United States
- Sioux Falls, South Dakota, United States
Über
At Pathward, we take tremendous pride in our purpose to create financial inclusion for all™. We are a financial empowerment company that works with innovators to increase financial availability, choice, and opportunity for all.
About the Role Responsible for the generation and analysis of marketing data for the purpose of translating data into information that will be used to demonstrate insight that drives marketing performance and investment decisions.
What You Will Do
Builds and maintains dashboards and reporting frameworks that track marketing performance across marketing programming, including but not limited to pipeline contribution, conversion, and return on investment.
Analyzes data across multiple systems (Customer Relationship Management or CRM), marketing automation, web analytics, and digital platforms to identify patterns, trends, opportunities, and risks.
Translates complex data into clear, concise insights and recommendations that influence marketing strategy and investment decisions.
Partner with channel strategy and marketing operations to inform prioritization, campaign optimization, and performance tradeoffs.
Develop and evolve measurement approaches including attribution, funnel analysis, and campaign performance frameworks.
Ensure data quality, consistency, and alignment of key metrics across systems and stakeholders.
Support planning and performance reviews (quarterly, annual) with data‑backed insights and recommendations.
Deliver ad hoc and deep‑dive analyses to support campaigns, lifecycle programs, and go‑to‑market initiatives.
Other duties as assigned.
What You Will Need
Bachelor's degree or equivalent education and work experience.
Typically, 3+ years with bachelor's or equivalent.
Strong analytical thinking with ability to turn data into clear, actionable insights.
Experience building dashboards and data visualizations for business stakeholders.
Ability to synthesize multiple data sources into a cohesive performance narrative.
Proficiency with data visualization tools such as Google Data Studio, Tableau, or Power BI.
Excellent communication skills, with ability to present to senior leadership and translate technical insight into business language.
Expanded understanding of marketing funnel, channel performance, and KPI relationships. Works across multiple data sources to analyze performance and identify patterns, trends, and anomalies.
Salary range: $60,000 – $100,500.
This role is also eligible for an annual performance‑based incentive opportunity. Pathward offers a comprehensive benefits package for eligible employees, including health insurance, 401(k) retirement benefits, life insurance, disability benefits, paid time off, and more.
Pathward is an equal employment opportunity employer and considers candidates for roles without regard to race, sex, national origin, ethnicity, age, disability or any other category protected by law.
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Sprachkenntnisse
- English
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