Graphic Designer
Lifeguard Press
- Bowling Green, Kentucky, United States
- Bowling Green, Kentucky, United States
Über
In this role, you’ll translate key product themes, seasonal moments, and brand priorities into thoughtful visuals that align with each brand and website’s unique visual identity. You’ll work closely with our product, eCommerce, social media, and marketing teams to bring creative ideas to life, creating work that is both visually compelling and designed to support customer action.
We are a small, agile team, and a successful candidate for this role will be curious, adaptable, collaborative, and comfortable being creative under time constraints and deadlines.
A strong portfolio demonstrating clean typography, layout skills, and a lifestyle/consumer goods aesthetic is required to be considered for this position.
Key Responsibilities Websites
Design website graphics for existing on‑site placements, ensuring promotional creative and evergreen site graphics work together cohesively in line with the creative direction provided
Support the design of additional website content sections as needed, such as holiday gift guides, coming soon pages, landing pages, and other seasonal or brand moments
Email Marketing
Create email marketing campaigns for promotions, product launches, seasonal moments, and other brand initiatives. Design compelling graphics, build and load emails in Klaviyo, and incorporate text, buttons, product blocks, links, and other non‑graphic elements using Klaviyo’s tools and basic HTML as needed
Develop reusable templates for recurring email campaign types, such as new arrivals, back‑in‑stock updates, promotions, and product launches, so that polished, on‑brand campaigns can be created more quickly
Support updates to email flow creative in Klaviyo, including welcome series, abandoned cart, back‑in‑stock, post‑purchase, and other automated customer journeys, ensuring they stay current, on‑brand, and aligned with seasonal and product priorities
Paid Advertising & Social Media
Design static assets and support simple video/motion creative for paid advertising across Google, Meta, and TikTok, adapting creative for a variety of placements, formats, and aspect ratios
Create campaign‑relevant graphics to support social media needs, including Instagram posts, Stories, TikTok content, and other organic social placements
Marketplace, Wholesale & Brand Collateral
Support marketplace and wholesale channels as needed, including seasonal graphics for Amazon stores and A+ content, as well as cropped product images and visual assets for Faire as needed
Design and support new business presentations for licensing, wholesale, and other business development efforts
Maintain, update, and design brand collateral as needed, including brand books, style guides, PR decks, media kits, business cards, and other internal materials
Maintain a working knowledge of product offerings, upcoming collaborations, seasonal priorities, and marketing initiatives
Communicate project status clearly with the marketing team and leadership, using tools like Slack and Basecamp to keep projects moving and ensure visibility across the team
Manage personal deadlines according to established timelines, proactively flagging questions, blockers, or shifting priorities as needed
Participate in critiques and asset reviews to ensure artwork is aligned across campaigns, feels brand‑right, and supports campaign goals
Maintain campaign overview decks and department archives, so that files and reference materials stay organized and up to date
Other projects and duties as assigned
Experience, Skills & Qualifications
BA or BFA in graphic design or similar
2–3 years of professional graphic design experience
Strong design skills in both digital and print
Proficient in the Adobe Creative Suite, especially Illustrator and Photoshop
Comfortable working within Google Apps
Working knowledge of Basecamp or similar digital project management tools is a plus
Possess a strong portfolio featuring both digital and print experience
A highly effective communicator and collaborator
Highly detail‑oriented and discerning
Able to take direction and prioritize tasks
Must be a team player
Some overtime may be required
Physical Requirements
Must be able to sit and work at a computer in a cubicle environment for the duration of shift
Stand, walk, sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear
Lift and/or move up to 25 pounds or more
Specific vision capabilities required include close vision, distance vision, peripheral vision, depth perception and ability to adjust and focus
About Us Lifeguard Press is an internationally known provider of licensed, high profile designer gifts, stationery, and accessories, reaching a global customer base through multiple channels including major brand collaborations; direct retail consumer sales (.com), independent/specialty gift stores and major department stores. Encouraging servant leadership in our day‑to‑day interactions reflects the core values necessary to support our employees, factories, vendors, collaborators, licensors, and customers across the globe and is essential in our mission to serve each other and our communities well.
EEOC Statement Lifeguard Press is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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