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Senior Copywriter
Intuitive
- Sunnyvale, California, United States
- Sunnyvale, California, United States
Über
Intuitive . As a global leader in
robotic‑assisted surgery
and
minimally invasive care , our technologies—like the
da Vinci surgical system
and
Ion —have transformed how care is delivered for millions of patients worldwide.
We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.
The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.
If you’re ready to contribute to something bigger than yourself and help
transform the future of healthcare , you’ll find your purpose here.
Job Description Primary Function of Position:
We are looking for a Senior Brand Writer with deep video experience who can help build and evolve Intuitive’s storytelling. This role sits within our Global Brand and Creative team—a multidisciplinary group comprised of designers, writers, strategists, producers, and project managers. This highly collaborative team is responsible for, among other things, crafting, evolving, and stewarding Intuitive’s visual and verbal brand identity, and delivering impactful creative across various products, clinical specialties, business units, and global regions.
The writing team focuses on the powerful storytelling that differentiates our products and brand. As a Senior Brand Writer, you’ll write for all our channels and products (launches, social, films, events, and sales enablement)—crafting compelling stories that bring our products, core values, and customer stories to life.
Our ideal candidate? A motivated self‑starter who can learn and iterate quickly. A “writer’s writer” with a wide‑ranging portfolio/reel and an unerring eye for narrative. You can unravel leading edge technologies and blend their benefits with emotionally resonant storytelling. You can identify and advocate for stories not typically seen within our industry. Previous medical technology experience is not a must—a deeply keen and curious mind is.
This role requires the ability to work end‑to‑end, from concepting through all stages of production, and the flexibility to work with the in‑house team as well as external agencies.
What You'll Do Writing and Editing
Craft compelling content for campaigns, launches, films, presentations, sales tools, and digital content that differentiates Intuitive products and advances our brand
Translate strategy, positioning, audience psychographics from creative briefs into compelling copy
Develop messaging and narratives for marketing portfolios for various distinct audiences (physician, patient, administrator)
Comfortable working through the review process in a highly regulated industry
Video
Concept and write compelling scripts (of varying lengths) that bring our products, core values, and customer stories to life
Collaborate and execute with designers and producers at every stage of production, from pre‑production to shoot to post‑production
Web and Digital Copy
Understanding that details matter, drive excellence in all our copy
Bring current reader habits for digital content and website UX best practices into Intuitive’s strategies and workflows
Embrace data and analytics to evaluate your content’s impact and recommend programs for continuous, measurable improvement
Provide SEO leadership with keyword research, audience interest quantification, and writing for optimization
How You'll Do It
Approach problems holistically. Be an influential leader that helps your cross‑functional peers define and envision creative opportunities for meaningful and connected storytelling.
Explore and iterate. Deliver multiple creative solutions by embracing quick and collaborative ideation and out of the box thinking
Socialize your insights and ideas with strong strategic rationale, grounded in business goals
Collaborate with designers and other writers as well as strategists, producers, project managers and product managers
Think strategically and cross channel. Understand the interlocking and additive aspects of communication channels including web, event, social, print, and film. Understand how storytelling needs shift to speak to different audiences or on different channels.
Proactively communicate project status across teams, clients, and departments
Partner with product owners and regulatory teams to get content approved through our content review system
Additional Information Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID‑19. Details can vary by role.
Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
This position may be filled at a different job level than listed here depending on business need and/or on the selected candidate’s experience, knowledge and skills. Compensation will be based primarily on the job level at which the role is filled and the candidate’s qualifications, consistent with applicable law.
We provide market‑competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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