Associate Manager, Content LeadAvanade Spain SL • Seattle, Washington, United States
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Associate Manager, Content Lead
Avanade Spain SL
- Seattle, Washington, United States
- Seattle, Washington, United States
Über
The Content Strategy Lead is accountable for defining and evolving Avanade’s content strategy for the new SME & C business unit to ensure we tell a clear, consistent, and compelling story to our priority audiences. This role sits at the intersection of
strategy, storytelling, marketing, and sales enablement —translating enterprise priorities and growth strategies into content that drives understanding, engagement, and action.
The role ensures content is
audience‑led, outcome‑focused, and scalable , supporting Avanade’s growth ambitions across markets, industries, and solutions.
Responsibilities
Define and maintain a clear content strategy aligned to Avanade SME & C’s strategy, growth priorities, and broader brand narrative.
Translate complex strategies, offerings, and data into simple, compelling content frameworks and storylines.
Establish content principles, standards, and guidance to ensure consistency of voice, tone, and message across the business.
Agree on key metrics and create an environment for regular progress updates with both data & stories.
Identify priority audiences (clients, sellers, partners, employees) and shape content approaches tailored to their needs and decision points.
Curate and develop core narratives that connect strategy, value propositions, client outcomes, and proof points.
Ensure content supports the full lifecycle—from awareness and engagement through to sales enablement and advocacy.
Partner closely across SME & C as well as with Marketing, Sales, Growth Office, and Portfolio leaders to turn strategy into high‑impact content assets.
Guide creative and production teams with clear briefs, story arcs, and success measures.
Oversee the evolution of reusable, modular content systems that scale globally and can be adapted locally.
Establish governance for content creation, review, reuse, and retirement to avoid duplication and inconsistency.
Act as a quality bar for strategic content—ensuring it is on‑brand, audience‑relevant, and commercially effective.
Support prioritisation decisions on where content investment will have the greatest impact.
Measurement & Continuous Improvement Define success measures for strategic content and use insights to continuously improve effectiveness.
Gather feedback from sellers, leaders, and stakeholders to refine narratives and formats.
Explore how AI and modern tools can improve content quality, speed, and scale.
Stakeholders Work closely with senior leaders across the SME & C business unit, Growth Office, Marketing, Sales, HR, and Practices.
Operate comfortably in a matrixed, global environment—aligning multiple stakeholders across our regions & areas without direct authority.
Influence through clarity of thinking, strong storytelling, data, and pragmatic execution.
Ability to coach and guide more content writer(s) as a direct report and across the organization.
Qualifications Skills & Experience
Proven experience in content strategy, brand storytelling, or strategic communications in a B2B environment.
Strong ability to simplify complex ideas and translate strategy into compelling narratives.
Experience working closely with senior stakeholders and cross‑functional teams.
Strong written and verbal communication skills, with an eye for structure and clarity.
Experience shaping content frameworks, playbooks, or enablement assets at scale.
Comfort working in fast‑moving, ambiguous environments and leading through influence.
Familiarity with technology, professional services, or partner ecosystems is an advantage.
Personal Attributes
Strategic thinker with a strong execution mindset
Naturally audience‑focused and outcome‑driven
Confident, credible communicator with good executive presence
Collaborative, pragmatic, and comfortable navigating complexity
Curious and continuously looking for better ways to tell the story
KPIs
Overall revenue growth of Avanade’s SME & C business unit
Sales growth of Avanade’s SME & C business unit
Audience engagement growth within the SME & C client segment
Internal employee feedback improving regarding the understanding of Avanade’s SME & C business unit and the role it plays in the corporate strategy
Compensation for this role ranges from $147,000 to $170,000. Benefits and additional information are provided by Avanade.
Equal Employment Opportunity Statement All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Avanade is committed to providing veteran employment opportunities to our service men and women.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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