Manager, Marketing Analytics
Medpace
- Cincinnati, Ohio, United States
- Cincinnati, Ohio, United States
Über
Responsibilities include:
Leading the design and execution of customer targeting models and initiatives to identify highest potential biopharmaceutical customers, therapeutic areas and clinical programs for targeted BD & Marketing activity;
Translating market, customer and operational insights into clear strategic recommendations that inform marketing and business development strategy and execution;
Owning and advancing CRM strategic, technical and operational effectiveness including system enhancements, automations and workflows, user compliance, data quality and actionable reports and dashboards;
Leading and supporting the development of sales tracking, performance measurement, forecasting and territory optimization initiatives;
Leveraging industry intelligence and data resources including drug development pipelines, clinical trial activity, regulatory filings and financial indicators to proactively identify opportunities;
Partnering closely with Business Development, Marketing, Medical Affairs, Commercial and Clinical Operations in order to leverage knowledge and expertise across the organization; and
Leading, training, mentoring and developing a high-performing team of marketing analysts and CRM administrators.
Qualifications include:
Minimum of 7 years of experience in market analytics, business intelligence and/or sales operations; experience in a Business-to-Business (B2B) setting is preferred; Experience in the life science / clinical development industry is a bonus;
Bachelor's degree in Marketing, Business Administration, Data Analytics or similar;
Strong analytical skills with the ability to translate business insights into strategic recommendations;
Strong data management and visualization skills in business intelligence tools to include Microsoft Excel, Power BI, Tableau or similar;
Previous experience in CRM & Marketing Automation Tools required, Salesforce CRM and HubSpot preferred;
Excellent communication skills, including the ability to derive meaningful insights and recommended action from complex data sets and tailor to intended audience from frontline to executive level, is required;
Relentless focus on continuous improvement and optimization to maximize value provided by analytics and CRM programs; and
Excellent leadership, communication, organizational, and problem-solving skills.
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Sprachkenntnisse
- English
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