Data Web Analytics Lead

Tinuiti

New York, New York, United States

New York, New York, United States

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We are looking for a Data Web Analytics Lead to drive data strategy, technical operations, and cross‑functional support across Tinuiti's client portfolio. Responsibilities Data Strategy: Curate measurement of client websites from intention to technical execution; consult on ecosystems that empower data collection strategies; translate implementation impact and down‑funnel results to bridge technical execution with end‑user behaviors. Thought Leadership & Education: Champion a data‑driven culture by translating complex analytics concepts—such as server‑side tracking, identity resolution, and signal loss—into actionable insights for non‑technical stakeholders and executive leadership; create and maintain standardized documentation, best‑practice guides, and playbooks for web analytics and data enrichment tools. Data Infrastructure & System Health: Assist with monitoring and maintenance of data pipelines; support integration of first‑party data solutions; manage user access and permissions for technical tools, ensuring data security and compliance. Technical Operations & Cross‑functional Support: Prioritize and resolve technical tickets, troubleshoot pixel/macro implementations and cloud app issues; partner with Marketing and Sales to provide feed strategy guidance and data enrichment insights; provide tagging and QA support; diagnose and document recurring feed errors; stay updated on industry trends; incorporate AI tools into workflows to enhance efficiency. Qualifications 4–7 years in digital marketing, e‑commerce, or feed management. Associate’s or Bachelor’s degree in Information Technology, Computer Science, Marketing, or related field (or equivalent experience). Strong Excel/Google Sheets skills (VLOOKUPs, pivot tables) and a basic understanding of SQL. Proficient with tag management, dataLayer functionality, consent signals, and API integrations. Excellent communication skills with the ability to explain technical concepts to non‑technical stakeholders. Hiring salary range: $105,000 – $115,000 plus a discretionary performance bonus. Benefits Unlimited paid time off and 20 paid holidays. Fully remote work environment. Medical, dental, vision, life & disability, flex‑spending accounts. Retirement plan with up to 4% match of contributions. Perks and wellness program, including telemedicine and teletherapy. Unpaid parental leave: 16 weeks for birthing parents (100% pay) and 12 weeks for partners. Learning and development opportunities, mentorship, and leadership programs. We are an equal opportunity employer and value diversity at Tinuiti. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Individuals with disabilities will be provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits of employment.
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New York, New York, United States

Sprachkenntnisse

English

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