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Content Strategist

Hewlett Packard Enterprise

Houston, Texas, United States

Houston, Texas, United States

Über

Overview We are seeking an experienced, execution‑driven Content Strategist to join our North America Commercial Marketing team, supporting top Enterprise and Commercial accounts. This is a newly created, high‑impact role within a fast‑paced, highly collaborative ABM‑focused team at a Fortune 50 technology organization. The role will serve as the primary content engine for our Account‑Based Marketing (ABM) campaigns across 1:1, 1:Few, and 1:Many motions. Partnering closely with the Sales & Content Enablement Strategist and junior Content Specialist, the individual will deliver high‑quality, persona‑driven content that drives engagement and pipeline growth. Key Responsibilities Develop and execute ABM content strategies, including deep understanding of HP & competitors’ technical solution portfolio, business, and target audience to translate into high‑performing messaging and content. Work closely with the junior content developer to execute creation of in‑house assets such as Folloze boards, social assets, and more. Project‑manage agencies to develop and adapt compelling content for integrated ABM campaigns across Enterprise and Commercial accounts, ensuring outputs meet brand, messaging, and ABM personalization standards. Manage strategic direction and oversight of the Junior Content Developer for in‑house projects, ensuring timely delivery aligned with activation timelines. Maintain content consistency and quality across all channels, creating assets across formats including email nurtures (with Eloqua), landing pages, direct mail, social posts, and long‑form/short‑form content (whitepapers, articles, etc.). Ensure content aligns to 1:1, 1:Few, and 1:Many campaign strategies with strong persona and account relevance, translating complex technical solutions into business‑value messaging tailored to key buying personas. Develop creative briefs, provide clear direction to internal and external partners, and review, edit, and approve content developed by agencies and internal contributors. Maintain and organize the team’s asset repository, ensuring version control, proper tagging, and accessibility for reuse across campaigns; identify opportunities to streamline content workflows and improve operational efficiency. Manage the Thought Leadership strategy across the market for Commercial Enterprise, working with the events team to execute cross‑functional collaboration. Qualifications 5–7 years of B2B content marketing experience, preferably in enterprise technology environments. Demonstrated experience supporting Account‑Based Marketing (ABM) programs. Experience building and deploying email nurtures in Eloqua (or similar marketing automation platforms). Experience managing agency partners and complex, multi‑stakeholder projects. Strong understanding of persona‑based messaging and enterprise buying cycles. Preferred Experience Experience in a large, matrixed organization. Familiarity with Workfront or similar project management platforms. Experience supporting Enterprise and Commercial sales teams. Ability to manage content across 1:1, 1:Few, and 1:Many ABM programs. Skills & Competencies Exceptional writing, editing, and storytelling skills. Ability to translate complex technical concepts into clear, compelling business value. Strong project management and organizational skills. High attention to detail and quality control. Confidence in challenging and improving creative briefs. Ability to thrive in a fast‑paced, collaborative, and cross‑functional environment. Strategic mindset with an execution‑first orientation. What Success Looks Like High‑performing, persona‑aligned content that supports measurable ABM engagement and pipeline growth. Seamless execution of multi‑touch campaigns across Enterprise and Commercial accounts. Efficient management of agency relationships and internal workflows. A well‑maintained, scalable content repository supporting ongoing campaign needs. Strong partnership across North America and Global teams. Pay Range The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applicable to United States of America candidates only). Pay varies by work location, job‑related knowledge, skills, and experience. Benefits Health insurance Dental insurance Vision insurance Long‑term/short‑term disability insurance Employee assistance program Flexible spending account Life insurance Generous time off policies, including 4–12 weeks fully paid parental leave based on tenure 11 paid holidays Additional flexible paid vacation and sick leave
US benefits overview: https://hpbenefits.ce.alight.com/ Employment Details Job: Marketing Schedule: Full time Shift: No shift premium (United States of America) Travel: No relocation fee provided Equal Opportunity Employer (EEO) Statement HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). You will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily and will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal
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Houston, Texas, United States

Sprachkenntnisse

English

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