Data & Analytics Mgr - MarketingWayne-Sanderson Farms • Atlanta, Georgia, United States
Data & Analytics Mgr - Marketing
Wayne-Sanderson Farms
- Atlanta, Georgia, United States
- Atlanta, Georgia, United States
Über
Reporting to the Senior Director of Brand Management, this role partners cross-functionally with Brand Management, Sales, Revenue Management, Category Management, Supply Chain, Finance, R&D, and Executive Leadership to identify trends, measure performance, and support strategic decision‑making.
This individual will lead reporting and analytics initiatives across syndicated data, shopper insights, promotional effectiveness, pricing analytics, innovation performance, and customer‑specific business reviews. The ideal candidate combines strong analytical capabilities with commercial acumen and the ability to communicate insights clearly to both technical and non‑technical stakeholders.
Job Responsibilities Business & Commercial Analytics
Develop and maintain dashboards, scorecards, and executive reporting for brand, category, customer, and channel performance
Analyze syndicated and internal data sources to identify growth opportunities and risks
Deliver actionable insights across market share, pricing, promotions, distribution, behavior, innovation, and competition
Support annual planning, business reviews, and strategic initiatives
Brand, Consumer & Innovation Insights
Partner with Brand Management to evaluate campaigns, brand health, and consumer engagement
Translate research into recommendations for innovation, packaging, messaging, and portfolio optimization
Identify emerging trends across protein, poultry, convenience, and prepared foods
Support innovation teams with opportunity identification
Reporting & Analytics Enablement
Develop automated reporting tools and visualization platforms (Power BI, Tableau, Excel)
Ensure consistent KPI definitions and reporting standards
Improve accessibility and speed of insights delivery
Train and upskill cross‑functional teams on data and tools
Cross-Functional Collaboration
Serve as a strategic partner across Marketing, Sales, Finance, and Supply Chain
Support forecasting and pricing decisions with Revenue Management teams
Present findings in executive‑ready formats
Manage multiple projects and respond to ad hoc needs
Data Governance & Continuous Improvement
Establish best practices for analytics and reporting processes
Identify opportunities for automation, AI, and predictive analytics
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Sprachkenntnisse
- English
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