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Marketing Data Analyst
6AM City
- Iowa, Louisiana, United States
- Iowa, Louisiana, United States
Über
Responsibilities
Develop analytical algorithms and data mining tactics to enhance customer acquisition, product upgrades/cross‑sells, and fortify retention strategies.
Shape compelling client or product profile analyses.
Influence marketing campaigns with data‑driven strategies, optimizing sales and marketing activities across platforms.
Analyze digital marketing metrics such as website traffic and emails.
Mentor fellow data analysts, helping them analyze and report project results effectively.
Support daily marketing activities through expertise in test designs, sample sizes, confidence intervals, and ad‑hoc analyses and requests.
Innovate new reporting tools and intuitive dashboards using automated programming.
Develop and maintain statistical models for predicting potential customers, assess probability of insurers lapsing coverage, and segment existing and potential customer pools for targeted marketing campaigns.
Qualifications
Undergraduate degree in Mathematics, Business Analytics, Data Analytics, MIS, or related field.
Robust proficiency in applying basic statistics.
Experience with Microsoft Suite products.
High attention to detail, strong motivation, and ability to prioritize.
Excellent written and oral communication skills.
Proficiency in multivariate data analysis, modeling techniques, and basic statistics.
Valid proficiency in SAS, R, Python, GA4, SQL, and Excel.
Exposure to Power BI, Salesforce Marketing Cloud, and experience with multi‑touch attribution is a major plus.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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