Salesforce Marketing Cloud Project Coordinator

Tryfacta is a leading, nationally renowned Workforce Management Solution provider for private & public sector firms across the US. We specialize in Healthcare, IT, Business Support, and Professional & Craft/Light Industrial ecosystems. Founded in March 1996, we have a presence in all 50 States. Tryfacta has Ranked number 1 as one of the fastest-growing companies by Inc. Magazine (Inc. 5000)!

Tryfacta is seeking an Assistant Project Manager for our client in Albany, NY, 12203. This is a temporary contract assignment. Responsibilities for this position include, but are not limited to:

• Manage the end-to-end execution and optimization of organic email marketing campaigns using Salesforce Marketing Cloud - this includes initial build/design, audience segmentation, deployment, testing, and post-send analysis.
• Execute audience segmentation, workflow configuration, and marketing automation processes to support targeted and personalized communications.
• Conduct A/B testing, campaign quality assurance, troubleshooting, and deliverability monitoring to ensure high-quality performance and adherence to email marketing best practices and compliance standards.
• Monitor and analyze campaign performance using reporting and analytics tools, translating insights into actionable optimizations that improve engagement and effectiveness.
• Proactively assess and enhance the current state of email channels by identifying opportunities for optimization and making recommendations grounded in industry best practices and performance data.
• Collaborate closely with cross-functional teams to ensure messaging alignment and support broader integrated marketing initiatives across digital channels.
• Other duties as assigned that contribute to the key outcomes of the Corporate Marketing team.

To be considered for this position, you should have:

• Effective time management and organizational skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong communication skills with a focus on cross-functional collaboration within tools such as Microsoft Teams or similar platforms.
• Experience using project and task management tools (e.g., Asana, Lytho, Monday.com, or similar).
• Self-motivated with the ability to work independently and take initiative.
• Problem-solving orientation with a proactive approach to troubleshooting.
• Strong attention to detail and commitment to accuracy.
• Ability to learn and apply brand styles across written content and designs.
• Strong analytical mindset with the ability to interpret data and inform decisions.
• Commitment to continuous learning and staying current with best practices.
• Proficiency in Microsoft Office applications, including Outlook, Excel, Word, SharePoint, and Teams.
• Experience with email marketing and automation platforms such as Salesforce Marketing Cloud, Mailchimp, HubSpot, Klaviyo, or Marketo.
• Proficiency with Customer Relationship Management (CRM) platforms, including integration with email marketing tools.
• Basic proficiency in HTML and CSS for email design, template editing, and responsive email development across devices and email clients.
• Experience building and managing email workflows, automation, audience segmentation, dynamic content, and campaign triggers.
• Experience conducting campaign quality assurance, troubleshooting deployment issues, and running A/B testing to optimize performance.
• Strong understanding of email campaign analytics, reporting, and performance optimization, including working knowledge of Google Analytics (GA4).
• Knowledge of email deliverability best practices, including SPF, DKIM, DMARC, GDPR, and CAN-SPAM and other compliance requirements.
• Familiarity with Marketing Technology Stacks, and basic data management concepts.
• Basic experience with design tools such as Adobe Photoshop or Canva for minor image editing and content preparation.
• Awareness of the Americans with Disabilities Act (ADA) Standards for Accessible Design and knowledge for ensuring compliance.

Education, Certifications, Degree requirements:

• Associate's degree.
• Preference to certifications in Salesforce.

General Guidance for Expected Years of Experience:

• 1-3 years.

Technical & Professional Skills & Knowledge:

• Has demonstrated a basic understanding of fundamental analytical principles.
• Knowledgeable in at least one technical or programmatic area in which the Authority is currently involved.
• Has awareness of relevant energy related aspects of research, environmental science and economics.
• Basic skills include an ability to interpret and analyze.
• Ability to produce quality communications and demonstrate an aptitude to learn.

Creativity in Project & Program Development:

• Implements task and project ideas suggested by others.
• Assists other project managers to develop and manage projects or manages own projects under close supervision.

Organization Skills & Productivity:

• Is productive on assignments but dependent on others for direction.
• Has capability to manage technical and cost control aspects of multiple on-going projects with close supervision.
• Approaches tasks logically and makes effective use of time and resources in performing work.
• Ability to assist in project's inception and through to completion, showing an ability to figure out next steps.

Leadership / Interpersonal Relations/ Judgement:

• Has good interpersonal relations with staff.
• Has friendly, helpful and positive attitude.
• Able to take direction criticism from superior and other senior staff.

Communication Skills & External Relations:

• Has demonstrated ability to produce written products which are logical, technically and grammatically correct, but may require editing due to lack of familiarity with energy deployment issues/needs/problems and Authority programmatic needs.
• Verbal skills show organization, good use of English and technical competence, but may reflect lack of experience or confidence.
• Demonstrates ability to establish contacts outside the Authority with suggestions from other staff.

IT systems that will be used:

• Salesforce
• Marketing Cloud
• Lythos
• Office 365 (Word, Excel, SharePoint, Teams)
• Adobe Acrobat (PDF)
• Google GA4 Analytics
• Canva

Tryfacta is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.