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Content Marketing Coordinator
Wet Willie's
- New York, New York, United States
- New York, New York, United States
Über
Our 39th street headquarters also includes a showroom and take‑out counter, and is open to the public during lunch hours. If you pay us a visit you can catch a glimpse behind the scenes of our 10,000 square foot kitchen and try a selection of some of the many sandwiches, salads, creative entrees and desserts that we offer as part of our expansive delivery menu.
Over the past four years, we have served over half a million meals, and are on course to grow ~400% in 2015. That’s why we need you!
Our Culture We are a passionate, innovative, young(ish?) team that is extremely hardworking but definitely not afraid to poke fun at ourselves. We feel lucky to have the rare opportunity to be part of an entirely new category in food, and are passionate about re‑inventing the delivery dining experience to make it easier and more enjoyable. The work we do is not always easy, but it stretches team members and exposes them to a rapidly growing company, while giving them direct access to the next generation of rising entrepreneurs in food and technology.
Requirements Your Role You will spearhead the execution of Savory’s content marketing strategy, across all off‑line and online channels. As Savory’s chief storyteller you will be responsible for the development and distribution of creative writing, imagery and original graphics. From email marketing to social media and from product development to menu writing to online advertising you will use your communication talents and strong voice to build the Savory brand. As part of the marketing team you will explore new ways to use content to reach New Yorkers when and where they most enjoy consuming culinary and lifestyle content. Social media proficiency, email marketing experience, graphic design and photo editing skills are a must, as is a love of food, great sense of humor and deftness in writing anywhere from 140 to 1400 characters at a time.
Daily Responsibilities
Manage the Savory content calendar, including the creation and publishing of all content
Coordinate with the culinary team and executive chef to build weekly and monthly menus, including item descriptions, ingredient lists and chef notes
Develop a deep knowledge of all information related to Savory’s products, partners, events, team members and customers
Manage Savory’s email marketing communications, including the production of weekly marketing emails, transactional emails and special messages
Work with the development team to manage and update the Savory Website with fresh content, weekly specials and photography
Work with the product team to develop copy and content for the Savory mobile apps and online ordering Website
Develop landing pages to support promotional activities, including SEM, SEO, social ads and other promotions
Provide weekly reports on the success of content marketing initiatives across email marketing, social media, Websites and search
Work closely with the sales team to support their need for sales materials and email marketing messaging
Support the external PR team with materials needed for media relations, including photography, menus, research and more
Capture original photography of food, the Savory team, atmosphere, and special events
Develop and maintain the Savory blog
Manage all aspects of Savory’s brand online, including location‑based search profiles, LinkedIn, map listings, review site listings and more
Constantly explore new stories, channels for delivery and content marketing opportunities for the Savory brand
Produce original graphics as needed to support all of the above activities
Preferred Experience
1–2 years of management experience in content marketing, social media, email marketing and/or graphic design
Experience managing marketing and content calendars, from conception through delivery
Culinary industry experience (restaurant, hotel, foodservice) or with a relevant marketing agency or PR firm
Proven track record at establishing and achieving or exceeding measurable goals in digital marketing
A body of work that demonstrates a clear voice, good sense of humor and agility in communication
Ability to interact effectively with all levels of management and with multiple departments including sales, marketing, events, HR, and executive offices
Excellent interpersonal and organizational skills
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Sprachkenntnisse
- English
Hinweis für Nutzer
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