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Digital Analytics Sr Analyst (Hybrid)Securian • Saint Paul, Illinois, United States
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Digital Analytics Sr Analyst (Hybrid)

Securian
  • US
    Saint Paul, Illinois, United States
  • US
    Saint Paul, Illinois, United States
Jetzt Bewerben

Über

Position Summary Securian Financial Group's internal position title for this role is Digital Analytics Sr Analyst. At Securian Financial, you will leverage data to drive business outcomes that align with the company’s Enterprise Analytics Strategy, Vision, and Operating Principles. You’ll work closely with Digital and Marketing stakeholders to translate business questions into analytical approaches, uncover insights, and influence decisions that improve digital experiences and marketing performance. Using tools such as Adobe Analytics, Adobe Target, RStudio/RShiny, and Tableau, you will partner with website product owners, marketing associates, and business partners to deliver timely, relevant insights. You’ll use data to inform decisions and priorities across the business, help stakeholders “connect the dots,” and work with website teams to design and deliver A/B testing and personalization initiatives.
Responsibilities Translate business questions into structured analytical approaches and hypotheses. Develop actionable insights that drive business outcomes using structured, semi-structured, and unstructured data. Communicate results to business stakeholders with a focus on connecting insights to KPIs and informing decisions. Perform exploratory analysis and visualization of large data sets to identify opportunities for optimization. Proactively identify trends, anomalies, and opportunities by exploring data beyond defined requests. Apply statistical methods to evaluate performance, measure impact, and assess confidence in results. Consult with marketing associates to inform campaign strategy, analyze results, and deliver optimization recommendations. Design and implement measurement and testing strategies for a variety of stakeholders. Partner with website agile teams to deploy A/B and multivariate testing across web platforms. Analyze audience segments to deliver personalized experiences that drive conversion.
Qualifications 2+ years of analytics experience, preferably involving digital experiences. Proven experience working with industry technologies including Adobe Analytics, Adobe Target, RStudio/RShiny or equivalent technologies. Experience with statistical analysis (e.g., regression, hypothesis testing). Understanding of Adobe Launch or similar tag‑management technologies and experience with data‑collection schemas, translating business requirements into tagging specifications, and QA testing of tag changes. Ability to clearly articulate and explain complex analytical results and methods to stakeholders of varying technical backgrounds. Demonstrated curiosity and ability to explore data independently to uncover insights. Strong ethical mindset with a focus on responsible data use, unbiased analysis, and customer‑centric decision making.
Preferred Qualifications Adobe Analytics proficiency. Adobe Target proficiency. Posit (R Studio/R Shiny) proficiency. Tableau proficiency.
Hybrid Work Arrangement This position will have a hybrid working arrangement, with a minimum of three days per week in the office.
Base Pay Range $72,000.00 - $134,000.00
EEO Statement Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at Employment@Securian.com or by telephone 651‑655‑5522 (voice), or 711 (Relay/TTY).
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  • Saint Paul, Illinois, United States

Sprachkenntnisse

  • English
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